







If your business isn’t showing up on the first page of Google when potential customers search for what you do, you’re losing money to competitors every single day.
Not “maybe losing customers.” Not “potentially missing opportunities.”
Losing actual money. Right now.
I’m Dave Fox, and since 2014, I’ve helped businesses stop being invisible on Google and start getting the customers they deserve.
Ranking on Google organically isn’t about having the nicest and most modern-looking website. I mean, it can help, but grand proclamations and pleasing aesthetics aren’t the top priority that Google looks for; the substance is far more important.
In most cases, your competitors aren’t beating you because they have a better service. In fact, that might be the most annoying part of online business, is that you KNOW you’re better, and yet there they are, showing up everywhere, when you’re nowhere to be found.
It could be that they’re just beating you because they understand how Google actually works—and you don’t, at the moment.
Here’s what most businesses get wrong: they think SEO is just “adding keywords” or “writing blog posts.” So they try a few things, see no results, and give up.
Here’s what you need, primarily:
✔ Technical excellence (fast, mobile-friendly, properly structured)
✔ Quality content (goes deeper than surface level into whatever your niche is)
✔ Local optimization (shows up in the Map Pack for local searches)
✔ Authority (trusted by other websites through backlinks)
✔ Paid visibility (Google Ads for immediate traffic while SEO builds)
You don’t necessarily need to be doing all of these things; specifically, you don’t need to run ads at all, depending on your situation. However, you do need to be on top of everything else, and you have to keep track of it.
That’s where Starscape SEO comes in.
Starscape SEO doesn’t just “do SEO.” We build a complete digital presence that Google rewards and customers trust.
SEO is how you show up when customers search for what you do.
When someone Googles “personal injury lawyer near me” or “emergency plumber [city]” or “best accountant in [area],” you need to be in the top 5 results. Because nobody scrolls to page 2.
What we do:
Why it matters:
SEO is the long game, yes, but you basically have two options.
One: pay for ads, and never stop. Ads, if you don’t know how to run them properly, can be a real money pit and it can go on for as long as you don’t understand how the ads are working.
Two: organic SEO, which means you set things up to run (somewhat) passively, and can have control of how Google sees your business as a business “entity”. You can build it out, or keep it small, but it needs to be done right, and that’s what I specialize in. But you should also know that I would prefer it if you understood what was going on, and so I’m going to do my best to explain things as we go along, so that you get exactly what you want, not more or less.
When someone searches for a local business, Google shows three results in the Map Pack at the top of the page. Those three businesses get the phone calls. Everyone else gets ignored.
If you’re not in the Map Pack, you’re invisible to local customers.
What we do:
Why it matters:
Local customers aren’t browsing. They’re searching with intent. They need a service now, and they’re calling whoever shows up first. If that’s not you, it’s your competitor.
Your website should be bringing you customers while you sleep. But most business websites just sit there, looking pretty, doing nothing.
A blog changes that. When you publish content that answers the questions your customers are searching for, you rank for those searches. And those searches turn into phone calls.
What we do:
Why it matters:
A single well-optimized blog post can bring you customers for the next five years. Your competitors who started blogging three years ago are reaping the rewards now. The sooner you start, the sooner you dominate.
Your website is the first impression most customers have of your business. If it loads slowly, looks outdated, or doesn’t work on mobile, they’re gone in 3 seconds.
And they’re calling your competitor instead.
What we do:
Why it matters:
A beautiful website that doesn’t convert is just expensive art. We build websites that make you money—fast-loading, easy to navigate, and designed to turn visitors into customers.
Google ranks websites based on trust. And trust comes from other reputable websites linking to you.
But here’s the catch: cheap backlinks from spam sites don’t work. Google ignores them (or penalizes you for them).
You need contextual backlinks from real businesses in complementary industries—the kind Google actually rewards.
What we do:
Why it matters:
Backlinks are how you compete with established players. If your competitor has 100 quality backlinks and you have 5, they’re going to outrank you—even if your content is better. We level the playing field.
SEO is the long game. Google Ads is the fast lane.
When you need customers now, Google Ads puts you at the top of search results immediately. But most businesses waste thousands on ads that don’t convert because they’re targeting the wrong keywords, writing bad ad copy, or sending traffic to terrible landing pages.
What we do:
Why it matters:
Google Ads gives you immediate results while your SEO builds. The ideal strategy is both: run ads for instant traffic, invest in SEO for long-term growth. We handle both.
If you sell products online, Google Shopping is one of the most profitable channels you can use. But Google Merchant Center is a nightmare—complex rules, cryptic errors, random account suspensions.
One mistake and your entire product catalog gets rejected. Or worse, your account gets suspended and you have no idea why.
What we do:
Why it matters:
Google Shopping puts your products directly in front of high-intent buyers. But if your feed is broken, you’re invisible. We make sure your products are approved, optimized, and performing.
Most businesses have a few generic photos on their Google Business Profile. You can have a full 360° virtual tour that lets customers “walk through” your business before they visit.
It’s like Google Street View, but inside your business.
What we do:
Why it matters:
When customers can experience your business virtually, they’re more likely to visit in person. It builds trust, increases engagement, and makes you stand out from every other business with generic photos.
Every business is different. A lawyer needs a different strategy than a contractor. A local shop needs different tactics than a national e-commerce store.
We don’t offer generic packages. We build custom strategies based on your business, your competition, and your market.
Some agencies brag about “10,000 impressions!” or “500 new backlinks!”
Cool. How many customers did you get?
We measure success by:
If the answer is no, we’re doing something wrong.
If your industry is too competitive for your budget, we’ll tell you. If your website is so bad that SEO won’t help until it’s rebuilt, we’ll tell you. If your offer doesn’t convert, we’ll tell you.
We don’t take money for projects that won’t work. We’d rather have fewer clients who actually succeed than a long list of clients who go nowhere.
SEO doesn’t need to be confusing. We explain:
No jargon. No smoke and mirrors. Just clear communication about your business’s online performance.
You get regular reports showing:
You’ll never wonder what we’re doing or whether it’s working.
Our services work best for:
If you’re just starting out or have a very limited budget, we’ll be honest about whether our services are the right fit yet.
If you’re tired of watching competitors get the customers you deserve, let’s fix that.
We’ll do a free 30-minute consultation where we’ll discuss:
No pressure. No sales pitch. Just an honest conversation about whether we can help your business grow.
Let’s get your business ranking where it deserves to be.