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Author: David Fox

Ivy Lee’s PR Philosophy on Admitting Wrongdoing

Hi, Dave Fox here from Starscape SEO. These days, cancel culture can be a real threat to businesses that don’t exactly “bend the knee” to prevailing progressive viewpoints, and the results can be disastrous.  On the flipside, conservatism has been playing the reverse UNO card on businesses that get too “woke”, and so now cancel […]

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Organic SEO vs. Paid SEM (Search Engine Marketing) – Pros & Cons

Hi, Dave Fox here from Starscape SEO. In today’s digital landscape, businesses are constantly seeking ways to improve their online presence and attract traffic. Two of the most common strategies are Organic SEO (Search Engine Optimization) and Paid SEM (Search Engine Marketing). While both approaches aim to increase website visibility, they operate in fundamentally different […]

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Content Marketer Average Salary Breakdown: Role, Qualifications, and Career Path

Hi, Dave Fox here from Starscape SEO. Content marketing has become an essential aspect of business strategies across industries. Whether you’re a small startup or a global enterprise, content marketers play a critical role in driving brand awareness, engaging audiences, and fostering customer loyalty.  Across the country, there are businesses and individuals typing in search […]

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The 90’s Marketing Mystique of KFC’s Oopee Ball

Hi, Dave Fox from Starscape SEO here. If you’re a child of the 1980’s or 1990’s in Canada, you might remember this phrase: “Oopee is a ball, and it’s FREE!” Maybe this video will jog your memory if you somehow forgot: “Oopee Is A Ball” In the 1990s, Kentucky Fried Chicken (KFC) launched a promotion […]

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How YouTube Can Help Your Business Thrive

Hi, Dave Fox from Starscape SEO here, and today I want to talk about how Youtube can help your business grow and attract more customers. Over the years, I’ve been involved with the growth of several prominent Youtube channels, with one such example being my brother-in-law Dr. Chris Raynor’s channel, a “medical edu-tainment” channel that […]

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On-Page SEO Best Practices – A Brief Guide

Hi, Dave Fox here from Starscape SEO. On-page SEO is one of the most critical components of search engine optimization. It refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves both the content on the page and the HTML source code, unlike […]

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SEO Agency vs. Consultancy – Key Differences

Hi, Dave Fox here from Starscape SEO. The terms “SEO agency” and “SEO consultancy” have become increasingly prevalent in the digital marketing landscape. While they might seem interchangeable at first glance, there are distinct differences between these two entities. Call or Text Starscape SEO: (519) 208-8680 To understand these nuances, let’s delve into their historical […]

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8 Things a Good Ecommerce Website Includes: A User-Friendly Guide

Hi, Dave Fox here from Starscape SEO. So, you’ve decided to take the leap and start an online store. Fantastic! The digital world is vast, and there’s plenty of room for your unique products or services. But before you dive headfirst into building your ecommerce website, let’s make sure it’s equipped with the essentials to […]

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The Pros and Cons of Blog Marketing

Hi, Dave Fox here from Starscape SEO. In today’s digital age, businesses are increasingly turning to content marketing as a strategic tool to reach and engage their target audience. One of the most popular and effective forms of content marketing is blogging. A blog, a regularly updated online journal, offers a platform for businesses to […]

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The Role of a Content Marketing Manager

Hi, Dave Fox here from Starscape SEO. A content marketing manager is a pivotal figure in modern businesses, responsible for developing and executing strategies to attract, engage, and convert target audiences through effective content creation and distribution. This role requires a blend of creativity, analytical skills, and strategic thinking. Let’s dive into the key responsibilities […]

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Google Search Console User Crawl Requests – A Quick Guide

Hi, Dave Fox here from Starscape SEO.  Today I want to talk about a topic near and dear to my heart, and that is Search Console Googlebot crawl requests, which I use frequently to send Google a message that I have new URL’s that I’d like it to index. In case you don’t know, Googlebot, […]

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Boost Your Brand on Reddit: A Beginner’s Guide (SEO Focus)

Hi, Dave Fox here from Starscape SEO. Looking to leverage Reddit’s massive user base for your business? Hold off on the blatant self-promotion! This guide breaks down Reddit’s unique culture and offers SEO-friendly tips to build brand awareness and organic traffic. Call or Text Starscape SEO: (519) 208-8680 Why Reddit Matters Targeted Reach: Find niche […]

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Are Directory Websites Still Profitable?

Directory websites, which organize and list businesses, services, or resources around specific themes or industries, have been around for decades. While the online landscape has shifted with the rise of platforms like Google Maps, Yelp, and other centralized databases, niche directory websites can still be highly profitable if approached strategically. Call or Text Starscape SEO: […]

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What To Look For When Hiring A Web Designer

Hi, Dave Fox here from Starscape SEO, a business that focuses on building high-quality websites for clients across a variety of fields. Hiring the right web designer is crucial to ensuring your website looks professional, functions effectively, and aligns with your business goals. Whether you’re revamping an outdated site or starting from scratch, selecting a […]

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7 Reasons Why SEO Is Tricky For Musicians

Hi, Dave Fox here from Starscape SEO, and today, I want to talk about why musicians seem to have a hard time with SEO. I’ll give you 7 reasons why, because hey, lucky number 7 baby! The reason I bring this whole thing up, is because I am a musician myself (check out my online […]

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Google My Business Profile Reviews – Why You Should Reply

Hi, Dave Fox here from Starscape SEO. In today’s digital world, customer reviews are one of the most powerful forms of social proof a business can have. Google My Business (GMB) reviews, in particular, can make or break your reputation. While positive reviews help build trust and draw in new customers, negative reviews can do […]

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Negative SEO Campaigns and How to Prevent Them

Hi, Dave Fox here from Starscape SEO. When we think of SEO (Search Engine Optimization), we usually focus on strategies to improve rankings, drive traffic, and enhance visibility on search engines. But there’s a dark side: Negative SEO campaigns. These are deliberate attempts to harm a website’s ranking through unethical tactics. Understanding what a negative […]

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How Trailing Slashes Can Impact Your Website’s SEO

Hi, Dave Fox here from Starscape SEO. At first glance, a trailing slash at the end of a URL might seem like a small detail, but in the world of SEO, small details can have big consequences. If not managed correctly, trailing slashes can lead to duplicate content issues, confusing search engines and users alike. […]

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Web Dev Tips for Responsive Web Design

Hi, Dave Fox here from Starscape SEO. In today’s digital landscape, having a responsive website is not just an option—it’s a necessity. With the majority of internet users accessing websites from mobile devices, responsive web design is critical for ensuring your site looks and functions optimally across all screen sizes. This is especially important in […]

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How Responsive Web Design Affects SEO

Hi, Dave Fox here from Starscape SEO. In the ever-evolving world of digital marketing, responsive web design has emerged as a critical factor in determining a website’s success. With the growing diversity of devices used to access the internet—from desktops and laptops to smartphones and tablets—ensuring that your website looks and functions optimally across all […]

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88 Alton Towers Circle: Local SEO Case Study

Hi, Dave Fox here from Starscape SEO.  As an SEO expert, my goal is to demonstrate how a well-crafted blog post can organically rank for a specific keyword, in this case, “88 Alton Towers Circle.” By providing valuable information about this historic Scarborough location, we can effectively target both potential residents and those simply interested […]

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Google Disavow Tool and Dealing with Spam Links

Hi, Dave Fox here from Starscape SEO. In the world of SEO, backlinks are a crucial factor in determining a website’s ranking on search engines like Google. However, not all backlinks are beneficial. Some links, particularly those from low-quality or spammy sites, can harm your website’s SEO performance. Fortunately, Google provides a tool to help […]

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Intro to Backlinks for SEO

Hi, Dave Fox here from Starscape SEO. Backlinks are one of the foundational elements of SEO, playing a crucial role in how search engines like Google rank websites. But what exactly are backlinks, and why are they so important? What Are Backlinks? A backlink, also known as an “inbound link,” is a link from one […]

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What is the Role of a Signage Broker?

Hi, Dave Fox here from Starscape SEO.  In the intricate world of signage, the role of a signage broker can be pivotal to ensuring that every project runs smoothly and meets its intended goals. But what exactly does a signage broker do, and why is their role so crucial? Let’s explore the various responsibilities and […]

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Best Graphics Software For Creating Business Logos

Hi, Dave Fox here from Starscape SEO. When it comes to creating logos, the choice of graphics software is crucial for ensuring high-quality, scalable, and professional results. Logos, Branding, and Signage Logos, branding, and signage are interlinked elements that collectively forge a powerful brand identity. A well-crafted logo serves as the visual cornerstone of your […]

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The Benefits of Using Blade Signs for Your Business

Hi, Dave Fox here from Starscape SEO.  Blade signs are one of the most effective yet often overlooked forms of signage that can significantly enhance your business’s visibility and appeal. These signs project outward from the building’s façade, allowing pedestrians and potential customers to see your business name, logo, or message from various angles as […]

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Comprehensive Guide to Signage Options: Styles & Applications

Hi, Dave Fox here from Starscape SEO.  Signage plays a pivotal role in establishing a brand’s identity and enhancing its visibility. Whether it’s a simple storefront sign or an elaborate illuminated display, signage communicates a business’s essence to potential customers. Effective signage not only draws attention but also conveys professionalism, builds trust, and helps differentiate […]

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Spotlight on The Cambridge Chamber of Commerce

Hi, Dave Fox here from Starscape SEO. The Cambridge Chamber of Commerce is more than just a business hub in our community—it’s the heartbeat of local enterprise, innovation, and advocacy. As the owner of Starscape SEO, I’ve had the privilege of witnessing firsthand the remarkable impact this organization has on Cambridge’s business landscape. In this […]

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Best Infographic Sizes and Why They Work

Hi, Dave Fox here from Starscape SEO.  In today’s fast-paced digital world, infographics have become an indispensable tool for conveying information quickly and effectively. However, the size of an infographic plays a crucial role in its success. Choosing the right dimensions ensures that your visual content is not only eye-catching but also optimized for its […]

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What Does “Pending” Mean For Google Merchant Center Products?

Hi, Dave Fox here from Starscape SEO. Google Merchant Center is a platform designed to help online sellers manage how their products appear across Google’s services, including Google Shopping and free listings. It’s an essential tool for e-commerce businesses looking to boost their product visibility on Google’s search results, making it easier for potential customers […]

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