Hi, Dave from Starscape SEO here. In the fast-paced world of digital marketing, content can either capture a fleeting trend or become a long-lasting resource. Evergreen content, which remains relevant and valuable over time, serves as a cornerstone of successful content marketing strategies. I should know, as I’ve based many a blog on this concept, […]
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Hi, Dave here from Starscape SEO. In the digital age, the demand for rapid content production and personalized marketing has led to the rise of Dynamic Creative Optimization (DCO) tools. The concept of DCO is very much buzzed about over on Google as we speak, which you can see when you start to type it […]
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Hi folks, Dave from Starscape SEO here to talk about blog marketing, which is a specific type of content marketing. Blog marketing has proven to be a powerhouse for businesses, driving traffic, generating leads, and establishing authority in various industries. This strategy, which involves creating and promoting content through blogs, has evolved significantly over the […]
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Creating and maintaining a Google Business Profile (GBP) is one of the most powerful moves in Local SEO you can make as a business owner in today’s digital landscape. Your Google Business Profile acts like a mini-website that often appears before your actual website in search results, giving potential customers a first impression of your […]
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Hi, Dave from Starscape SEO here. As a business owner, managing your online presence is crucial, and Google My Business Profile is one of the most important tools at your disposal. But what happens if someone else creates a profile for your business without your permission? Let’s explore the potential reasons why this might happen, […]
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If you’re a business owner who’s just starting to dive into the world of online marketing, you might have heard about Google My Business (GMB) and wondered what it’s all about. So, what exactly is Google My Business, and how does it work? Let’s break it down in simple terms. What is Google My Business? […]
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In the world of online business, and particularly Local SEO strategy, Google reviews are a powerful tool for building credibility and attracting new customers. But not all reviews are created equal. Among the various types of reviewers, Local Guides stand out as particularly influential voices. These are individuals who have dedicated themselves to contributing to […]
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Hi, Dave from Starscape SEO here. Whether you’re a business owner looking to expand your brand or a content creator aiming to build an audience, one universal truth applies: everyone on YouTube wants more views. But getting those views isn’t just about producing great content—it’s also about making sure people click on your videos in […]
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Hi, Dave from Starscape SEO here. In today’s digital landscape, online reviews can make or break your business. Whether you’re running a local coffee shop or a professional service firm, having a strong online presence is crucial. One of the most effective ways to enhance your visibility and credibility is by actively asking your customers […]
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Hi, Dave from Starscape SEO here. As a business owner, your Google My Business (GMB) profile is one of your most powerful tools, when it comes to Local SEO strategies. It’s the first thing potential customers see when they search for your business, and it plays a crucial role in shaping your online reputation. One […]
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At Starscape SEO, we specialize in creating custom web and mobile applications that are tailored to meet the unique needs of businesses. Whether you’re looking for a robust web app to streamline your operations or a sleek mobile app to engage your customers on the go, our experienced team has the skills and expertise to […]
Learn MoreAlright, Dave Fox from Starscape SEO here. Business bosses, let’s cut through the fluff! Social media platforms come and go, but only a few truly stand the test of time. These are the ones that you, as a business, should probably be on, if you can afford it and have the motivation to keep up […]
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Unit testing is a critical aspect of web development, ensuring that individual components or pieces of code, known as “units,” function correctly in isolation. Regardless of whether you’re working on the client-side (front-end) or server-side (back-end) of a web application, unit testing plays a crucial role in ensuring that individual pieces of code function correctly […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital age, having an online presence isn’t just an option—it’s a necessity. Whether you’re a local bakery, a plumbing service, or an international e-commerce business, the internet is where customers discover, engage with, and ultimately decide to purchase from you. But as essential as this online […]
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Hi folks, Dave Fox here from Starscape SEO, and in this blog post, I want to answer the question: “Does my business need SEO?” And by “my” business, I mean your business. I’m writing this article because many people who run businesses will often say to me, “Is SEO… optional?” or even “What does SEO […]
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When you receive a message stating, “This account is ineligible to run X Ads due to a policy violation by one or more users. Any active campaigns have been paused. Please contact X Ads Support to resolve this issue,” it signals a significant problem with your account related to the platform’s advertising policies. For business […]
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Hey, Dave here from Starscape SEO! Creating an effective and compliant Promoted Tweet on X (Twitter) requires an understanding of their specific advertising guidelines. Twitter enforces these rules to ensure a safe and enjoyable experience for its users, while also maintaining the integrity of the platform. Below is a summary of what works and what […]
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Hi folks, Dave Fox from Starscape SEO, and, by request from Daniela in our graphic design department, today we offer this topic for the blog: History’s Most Famous Pamphlets. From a graphic design perspective, a pamphlet is a compact, multi-page document designed to provide detailed information on a specific topic, cause, or product. Meanwhile, a […]
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In the world of marketing materials, brochures and flyers often get lumped together as interchangeable tools for promoting a business or event. And if you want to trigger our head graphic designer, Daniela, go ahead and say they’re the same thing. She’ll shoot you a look that will freeze your soul, and you do not […]
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Graphic design software is essential for creating visual content, ranging from digital illustrations to web designs and print materials. With numerous options available, it can be challenging to determine which software is best suited for your needs. This article explores some of the most popular graphic design software, detailing their creators, standout features, ease of […]
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In the world of branding and design, a logo is often considered the cornerstone of a company’s identity. A well-designed logo can enhance brand recognition, convey the essence of a business, and attract customers. However, not all successful logos adhere to traditional design principles or aesthetic appeal. Some logos have been criticized as weird, wacky, […]
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In the competitive world of business, a logo can be a company’s most valuable asset—or its undoing. While many factors contribute to a business’s success or failure, a bad logo can seriously harm a brand’s image, alienate customers, and, in some unfortunate cases, be a catalyst for a company’s downfall. Let’s delve into some intriguing […]
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A business logo is more than just a visual symbol; it’s a critical component of a company’s identity and brand recognition. A well-designed logo can encapsulate a brand’s essence, communicate its values, and become a powerful marketing tool. In this article, we’ll explore the key principles of what makes a good business logo, delve into […]
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In the ever-evolving realm of web optimization, image formats play a critical role in balancing quality and performance. Among the various image formats available, WEBP has garnered considerable attention for its potential benefits and drawbacks. This article explores the origins of WEBP, its impact on SEO, and the factors that make it both a popular […]
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In the dynamic world of search engine optimization (SEO), staying ahead of the curve requires a deep understanding of evolving concepts and strategies. One such concept gaining prominence is Entity SEO. This article explores what Entity SEO is, its relevance, the origins of the idea, its practical applications in day-to-day SEO, and its relationship with […]
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In the ever-evolving world of SEO, AMP (Accelerated Mobile Pages) has been a significant topic of discussion. Developed by Google, AMP aims to enhance the mobile web experience by providing faster loading times for web pages. This article explores the history of AMP, its rise in prominence, its current relevance, and the mixed opinions surrounding […]
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In the ever-evolving landscape of digital marketing, social media platforms have become indispensable tools for reaching and engaging with audiences. Each platform offers unique advertising features, targeting options, and benefits. This article delves into how major social media platforms differ in their advertising approaches, highlighting Facebook, Instagram, TikTok, Twitter, and YouTube, among others. By understanding […]
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In the digital age, businesses are constantly seeking innovative ways to advertise and optimize their online presence. The Global Alliance for Responsible Media (GARM), a branch of the WEF (World Economic Forum) is a significant player in this space, shaping the landscape of digital advertising and its impact on SEO. Understanding how GARM’s principles and […]
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So, you’re ready to jump into the wild world of online dating, but your profile isn’t getting the attention you hoped for. Fear not, my friend. It’s time to turn your profile into an irresistible digital masterpiece, via SEO, or Search Engine Optimization. Now, some might say, “Isn’t SEO just for websites?” One word answer: […]
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In November 2021, YouTube made a controversial move: they hid the public dislike count on all videos. This decision sent shockwaves through the content creation and marketing communities, igniting debates, conspiracies, and plenty of heated discussions. Let’s explore why YouTube did this, how it can still be seen, the reactions, the pros and cons, and […]
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