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Author: David Fox

Top 10 Best Pizza Places in Cambridge, Ontario

Why is Starscape SEO diving into the best pizza places in Cambridge? Excellent question! As a digital marketing agency with a passion for supporting local businesses, we love showcasing the gems in our community. In this post, we’re not just highlighting the mouthwatering pizzas you can find in Cambridge but also giving a quick SEO […]

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Keyword Stuffing In SEO & Web Marketing – What Is It?

Hi, Dave from Starscape SEO here. I’ve been in the SEO business long enough to remember when it seemed like a great idea to cram as many instances of a certain keyword into a website blog article or review post as humanly possible, just to get Google’s attention and possibly move up in the ranks. […]

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What Does A Copywriter Actually Do?

Hi, Dave from Starscape SEO here.  In the world of marketing and communication, the role of a copywriter is both essential and multifaceted, and often not fully understood.  Here we’ll dive in to a little bit of history of the term, and what it means today when it comes to being a copywriter.  If your […]

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Internet Marketing vs Digital Marketing – What’s The Difference?

At Starscape SEO, we understand that the terms digital marketing and internet marketing are often used interchangeably, but they represent distinct approaches with different scopes and strategies. Digital Marketing: The Broader Spectrum Digital marketing refers to any marketing efforts that utilize digital channels to promote products, services, or brands. This includes both online and offline […]

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Evergreen Content Strategy for Businesses

Hi, Dave from Starscape SEO here. In the fast-paced world of digital marketing, content can either capture a fleeting trend or become a long-lasting resource. Evergreen content, which remains relevant and valuable over time, serves as a cornerstone of successful content marketing strategies. I should know, as I’ve based many a blog on this concept, […]

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Comparing DCO Tools to Traditional Methods: Creative Workflow Evolution

Hi, Dave here from Starscape SEO.  In the digital age, the demand for rapid content production and personalized marketing has led to the rise of Dynamic Creative Optimization (DCO) tools.  The concept of DCO is very much buzzed about over on Google as we speak, which you can see when you start to type it […]

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Effectiveness of Blog Marketing for Business

Hi folks, Dave from Starscape SEO here to talk about blog marketing, which is a specific type of content marketing. Blog marketing has proven to be a powerhouse for businesses, driving traffic, generating leads, and establishing authority in various industries. This strategy, which involves creating and promoting content through blogs, has evolved significantly over the […]

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Why You Should Make and Maintain a Google Business Profile

Creating and maintaining a Google Business Profile (GBP) is one of the most powerful moves in Local SEO you can make as a business owner in today’s digital landscape. Your Google Business Profile acts like a mini-website that often appears before your actual website in search results, giving potential customers a first impression of your […]

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Google My Business Profile Created But Not By Owner – Explained

Hi, Dave from Starscape SEO here. As a business owner, managing your online presence is crucial, and Google My Business Profile is one of the most important tools at your disposal. But what happens if someone else creates a profile for your business without your permission? Let’s explore the potential reasons why this might happen, […]

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What is Google My Business and How Does It Work?

If you’re a business owner who’s just starting to dive into the world of online marketing, you might have heard about Google My Business (GMB) and wondered what it’s all about. So, what exactly is Google My Business, and how does it work? Let’s break it down in simple terms. What is Google My Business? […]

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The Importance of Local Guides in Your Google Business Review Section

In the world of online business, and particularly Local SEO strategy, Google reviews are a powerful tool for building credibility and attracting new customers. But not all reviews are created equal. Among the various types of reviewers, Local Guides stand out as particularly influential voices. These are individuals who have dedicated themselves to contributing to […]

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The Importance of Using The Right Youtube Thumbnail For Your Video

Hi, Dave from Starscape SEO here. Whether you’re a business owner looking to expand your brand or a content creator aiming to build an audience, one universal truth applies: everyone on YouTube wants more views. But getting those views isn’t just about producing great content—it’s also about making sure people click on your videos in […]

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Why You Should Ask People To Review Your Business on Google

Hi, Dave from Starscape SEO here. In today’s digital landscape, online reviews can make or break your business. Whether you’re running a local coffee shop or a professional service firm, having a strong online presence is crucial. One of the most effective ways to enhance your visibility and credibility is by actively asking your customers […]

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How To Respond To A Google Review Made Without Comment | Local SEO Tips

Hi, Dave from Starscape SEO here.  As a business owner, your Google My Business (GMB) profile is one of your most powerful tools, when it comes to Local SEO strategies. It’s the first thing potential customers see when they search for your business, and it plays a crucial role in shaping your online reputation. One […]

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What is Unit Testing in Web Development?

Unit testing is a critical aspect of web development, ensuring that individual components or pieces of code, known as “units,” function correctly in isolation. Regardless of whether you’re working on the client-side (front-end) or server-side (back-end) of a web application, unit testing plays a crucial role in ensuring that individual pieces of code function correctly […]

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Google My Business Vs Google Search Console – Data Confusion Explained

Hi, Dave Fox here from Starscape SEO.  In today’s digital age, having an online presence isn’t just an option—it’s a necessity. Whether you’re a local bakery, a plumbing service, or an international e-commerce business, the internet is where customers discover, engage with, and ultimately decide to purchase from you. But as essential as this online […]

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“This account is ineligible to run X Ads due to a policy violation” – Explained

When you receive a message stating, “This account is ineligible to run X Ads due to a policy violation by one or more users. Any active campaigns have been paused. Please contact X Ads Support to resolve this issue,” it signals a significant problem with your account related to the platform’s advertising policies. For business […]

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X (Twitter) Ad Guidelines for Promoted Tweets – A Quick Guide

Hey, Dave here from Starscape SEO! Creating an effective and compliant Promoted Tweet on X (Twitter) requires an understanding of their specific advertising guidelines. Twitter enforces these rules to ensure a safe and enjoyable experience for its users, while also maintaining the integrity of the platform. Below is a summary of what works and what […]

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Most Popular Software for Graphic Design and Why

Graphic design software is essential for creating visual content, ranging from digital illustrations to web designs and print materials. With numerous options available, it can be challenging to determine which software is best suited for your needs. This article explores some of the most popular graphic design software, detailing their creators, standout features, ease of […]

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Big Businesses That Made Unpopular Logo Changes

In the competitive world of business, a logo can be a company’s most valuable asset—or its undoing. While many factors contribute to a business’s success or failure, a bad logo can seriously harm a brand’s image, alienate customers, and, in some unfortunate cases, be a catalyst for a company’s downfall. Let’s delve into some intriguing […]

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What Makes A Good Business Logo – Key Principles

A business logo is more than just a visual symbol; it’s a critical component of a company’s identity and brand recognition. A well-designed logo can encapsulate a brand’s essence, communicate its values, and become a powerful marketing tool. In this article, we’ll explore the key principles of what makes a good business logo, delve into […]

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WEBP Image Files: Good or Bad for SEO?

In the ever-evolving realm of web optimization, image formats play a critical role in balancing quality and performance. Among the various image formats available, WEBP has garnered considerable attention for its potential benefits and drawbacks. This article explores the origins of WEBP, its impact on SEO, and the factors that make it both a popular […]

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Why You Need to Understand Entity SEO

In the dynamic world of search engine optimization (SEO), staying ahead of the curve requires a deep understanding of evolving concepts and strategies. One such concept gaining prominence is Entity SEO. This article explores what Entity SEO is, its relevance, the origins of the idea, its practical applications in day-to-day SEO, and its relationship with […]

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Let’s Talk About Google AMP (Accelerated Mobile Pages) and SEO

In the ever-evolving world of SEO, AMP (Accelerated Mobile Pages) has been a significant topic of discussion. Developed by Google, AMP aims to enhance the mobile web experience by providing faster loading times for web pages. This article explores the history of AMP, its rise in prominence, its current relevance, and the mixed opinions surrounding […]

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