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Author: David Fox

Scoping Out KW REALTORS® Youtube Pages – Analysis Pt. 1

Hi, Dave here from Starscape SEO. Welcome to the first part of our series, “Scoping Out KW REALTORS® YouTube Pages – Analysis Pt. 1,” where we take a casual yet insightful look at the YouTube presence of real estate professionals in the Kitchener-Waterloo area. At Starscape SEO, we believe that a strong online presence is […]

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Understanding GTINs in Google Merchant Center

Hi, Dave here from Starscape SEO.  When setting up your product feed for Google Merchant Center, one term you’ll frequently encounter is GTIN, or Global Trade Item Number. GTINs are a critical part of Google’s product data requirements, and understanding their role can make the difference between a successful listing and one that fails to […]

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3 Methods to Get Your Product Feed onto Google Merchant Center

Hi, Dave here from Starscape SEO. Google Merchant Center is an essential tool for any e-commerce business looking to showcase products on Google Shopping. There are several ways to upload your product feed to Google Merchant Center, each with its own advantages and potential drawbacks. This article will explore three primary methods: directly uploading products, […]

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Leveraging The Google Shopping Platform For Your Business

Hi, Dave Fox here from Starscape SEO. If you’re like many businesses, you have a range of products that you’re proud of and a well-maintained online store where customers can browse and purchase these products. But when it comes to featuring those products in Google Shopping, it often falls to the bottom of the priority […]

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What Makes A Good Infographic?

Hi, Dave here from Starscape SEO. Infographics, rooted in ancient visual communication like cave paintings and hieroglyphics, evolved through the Renaissance with innovations like William Playfair’s bar and pie charts in the late 1700’s. The term “infographics” gained traction in the late 20th century as digital tools made it easier to create visual data representations. […]

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Why Some Realtors Choose Minimal Personal Branding: Pros and Cons

Hi, Dave Fox here from Starscape SEO.  In the real estate industry, personal branding can be a powerful tool for differentiating oneself from competitors and attracting clients. However, some realtors opt for minimal personal branding, choosing instead to align closely with their larger brokerage’s brand. Each approach has its own set of advantages and challenges, […]

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Difference Between REALTOR® & Real Estate Agent In Canada

Hi, Dave Fox here from Starscape SEO, which specializes in digital marketing and search engine optimization services for businesses, including, in particular, REALTORS®. When navigating the Canadian real estate market, you may come across the terms “realtor” and “real estate agent.” While these terms are often used interchangeably, one refers to a casual noun (“real […]

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How To Update Blog Content For Best Results

Hi, Dave here from Starscape SEO.  Updating blog content is one of the most effective ways to ensure that your website stays relevant, engaging, and optimized for search engines. With ever-changing trends and information, even your most successful posts can become outdated over time. By refreshing old content, you can not only maintain your site’s […]

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Is PLR Content Still Useful?

Hi, Dave from Starscape SEO here. In the digital marketing world, content is still king, and businesses are constantly on the lookout for ways to keep their websites fresh with new material. One of the longstanding methods for acquiring ready-to-use content is through PLR, or Private Label Rights content. PLR content is pre-written material that […]

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Is ChatGPT Replacing Content Writer Jobs?

Hi, Dave from Starscape SEO here.  In the ever-evolving world of content creation, the arrival of AI-powered tools like ChatGPT has sparked considerable debate. From writing blogs to drafting emails, ChatGPT has proven to be an impressive wordsmith—at least when it comes to regurgitating existing content found on the web. But can it truly replace […]

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Content Strategy Development for Your Business’s Blog

Hey, Dave Fox here from Starscape SEO.  In today’s digital landscape, blogs for businesses have become an essential tool for engaging audiences, establishing authority, and driving organic traffic. The good news is, just by having a blog on your website, it helps to develop your brand’s voice, and provides you with shareable assets, otherwise known […]

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Top 10 Best Pizza Places in Cambridge, Ontario

Why is Starscape SEO diving into the best pizza places in Cambridge? Excellent question! As a digital marketing agency with a passion for supporting local businesses, we love showcasing the gems in our community. In this post, we’re not just highlighting the mouthwatering pizzas you can find in Cambridge but also giving a quick SEO […]

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Keyword Stuffing In SEO & Web Marketing – What Is It?

Hi, Dave from Starscape SEO here. I’ve been in the SEO business long enough to remember when it seemed like a great idea to cram as many instances of a certain keyword into a website blog article or review post as humanly possible, just to get Google’s attention and possibly move up in the ranks. […]

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What Does A Copywriter Actually Do?

Hi, Dave from Starscape SEO here.  In the world of marketing and communication, the role of a copywriter is both essential and multifaceted, and often not fully understood.  Here we’ll dive in to a little bit of history of the term, and what it means today when it comes to being a copywriter.  If your […]

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Internet Marketing vs Digital Marketing – What’s The Difference?

At Starscape SEO, we understand that the terms digital marketing and internet marketing are often used interchangeably, but they represent distinct approaches with different scopes and strategies. Digital Marketing: The Broader Spectrum Digital marketing refers to any marketing efforts that utilize digital channels to promote products, services, or brands. This includes both online and offline […]

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Evergreen Content Strategy for Businesses

Hi, Dave from Starscape SEO here. In the fast-paced world of digital marketing, content can either capture a fleeting trend or become a long-lasting resource. Evergreen content, which remains relevant and valuable over time, serves as a cornerstone of successful content marketing strategies. I should know, as I’ve based many a blog on this concept, […]

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Comparing DCO Tools to Traditional Methods: Creative Workflow Evolution

Hi, Dave here from Starscape SEO.  In the digital age, the demand for rapid content production and personalized marketing has led to the rise of Dynamic Creative Optimization (DCO) tools.  The concept of DCO is very much buzzed about over on Google as we speak, which you can see when you start to type it […]

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Effectiveness of Blog Marketing for Business

Hi folks, Dave from Starscape SEO here to talk about blog marketing, which is a specific type of content marketing. Blog marketing has proven to be a powerhouse for businesses, driving traffic, generating leads, and establishing authority in various industries. This strategy, which involves creating and promoting content through blogs, has evolved significantly over the […]

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Why You Should Make and Maintain a Google Business Profile

Creating and maintaining a Google Business Profile (GBP) is one of the most powerful moves in Local SEO you can make as a business owner in today’s digital landscape. Your Google Business Profile acts like a mini-website that often appears before your actual website in search results, giving potential customers a first impression of your […]

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Google My Business Profile Created But Not By Owner – Explained

Hi, Dave from Starscape SEO here. As a business owner, managing your online presence is crucial, and Google My Business Profile is one of the most important tools at your disposal. But what happens if someone else creates a profile for your business without your permission? Let’s explore the potential reasons why this might happen, […]

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What is Google My Business and How Does It Work?

If you’re a business owner who’s just starting to dive into the world of online marketing, you might have heard about Google My Business (GMB) and wondered what it’s all about. So, what exactly is Google My Business, and how does it work? Let’s break it down in simple terms. What is Google My Business? […]

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What is Unit Testing in Web Development?

Unit testing is a critical aspect of web development, ensuring that individual components or pieces of code, known as “units,” function correctly in isolation. Regardless of whether you’re working on the client-side (front-end) or server-side (back-end) of a web application, unit testing plays a crucial role in ensuring that individual pieces of code function correctly […]

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Google My Business Vs Google Search Console – Data Confusion Explained

Hi, Dave Fox here from Starscape SEO.  In today’s digital age, having an online presence isn’t just an option—it’s a necessity. Whether you’re a local bakery, a plumbing service, or an international e-commerce business, the internet is where customers discover, engage with, and ultimately decide to purchase from you. But as essential as this online […]

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“This account is ineligible to run X Ads due to a policy violation” – Explained

When you receive a message stating, “This account is ineligible to run X Ads due to a policy violation by one or more users. Any active campaigns have been paused. Please contact X Ads Support to resolve this issue,” it signals a significant problem with your account related to the platform’s advertising policies. For business […]

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X (Twitter) Ad Guidelines for Promoted Tweets – A Quick Guide

Hey, Dave here from Starscape SEO! Creating an effective and compliant Promoted Tweet on X (Twitter) requires an understanding of their specific advertising guidelines. Twitter enforces these rules to ensure a safe and enjoyable experience for its users, while also maintaining the integrity of the platform. Below is a summary of what works and what […]

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