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Author: David Fox

Why Some Realtors Choose Minimal Personal Branding: Pros and Cons

Hi, Dave Fox here from Starscape SEO.  In the real estate industry, personal branding can be a powerful tool for differentiating oneself from competitors and attracting clients. However, some realtors opt for minimal personal branding, choosing instead to align closely with their larger brokerage’s brand. Each approach has its own set of advantages and challenges, […]

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Difference Between REALTOR® & Real Estate Agent In Canada

Hi, Dave Fox here from Starscape SEO, which specializes in digital marketing and search engine optimization services for businesses, including, in particular, REALTORS®. When navigating the Canadian real estate market, you may come across the terms “realtor” and “real estate agent.” While these terms are often used interchangeably, one refers to a casual noun (“real […]

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How To Update Blog Content For Best Results

Hi, Dave here from Starscape SEO.  Updating blog content is one of the most effective ways to ensure that your website stays relevant, engaging, and optimized for search engines. With ever-changing trends and information, even your most successful posts can become outdated over time. By refreshing old content, you can not only maintain your site’s […]

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Is PLR Content Still Useful?

Hi, Dave from Starscape SEO here. In the digital marketing world, content is still king, and businesses are constantly on the lookout for ways to keep their websites fresh with new material. One of the longstanding methods for acquiring ready-to-use content is through PLR, or Private Label Rights content. PLR content is pre-written material that […]

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Is ChatGPT Replacing Content Writer Jobs?

Hi, Dave from Starscape SEO here.  In the ever-evolving world of content creation, the arrival of AI-powered tools like ChatGPT has sparked considerable debate. From writing blogs to drafting emails, ChatGPT has proven to be an impressive wordsmith—at least when it comes to regurgitating existing content found on the web. But can it truly replace […]

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Content Strategy Development for Your Business’s Blog

Hey, Dave Fox here from Starscape SEO.  In today’s digital landscape, blogs for businesses have become an essential tool for engaging audiences, establishing authority, and driving organic traffic. The good news is, just by having a blog on your website, it helps to develop your brand’s voice, and provides you with shareable assets, otherwise known […]

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Top 10 Best Pizza Places in Cambridge, Ontario

Why is Starscape SEO diving into the best pizza places in Cambridge? Excellent question! As a digital marketing agency with a passion for supporting local businesses, we love showcasing the gems in our community. In this post, we’re not just highlighting the mouthwatering pizzas you can find in Cambridge but also giving a quick SEO […]

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Keyword Stuffing In SEO & Web Marketing – What Is It?

Hi, Dave from Starscape SEO here. I’ve been in the SEO business long enough to remember when it seemed like a great idea to cram as many instances of a certain keyword into a website blog article or review post as humanly possible, just to get Google’s attention and possibly move up in the ranks. […]

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What Does A Copywriter Actually Do?

Hi, Dave from Starscape SEO here.  In the world of marketing and communication, the role of a copywriter is both essential and multifaceted, and often not fully understood.  Here we’ll dive in to a little bit of history of the term, and what it means today when it comes to being a copywriter.  If your […]

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Internet Marketing vs Digital Marketing – What’s The Difference?

At Starscape SEO, we understand that the terms digital marketing and internet marketing are often used interchangeably, but they represent distinct approaches with different scopes and strategies. Digital Marketing: The Broader Spectrum Digital marketing refers to any marketing efforts that utilize digital channels to promote products, services, or brands. This includes both online and offline […]

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