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Category: B2B Sales

Leave a Voice Mail When Cold Calling – Yay or Nay?

Cold calling is a cornerstone of sales outreach, but the question of whether to leave a voicemail when your call goes unanswered is often debated. On one hand, a voicemail can be an opportunity to introduce yourself and your offering; on the other, many worry it might be ignored or even deter future engagement. Let’s […]

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B2B Sales Cold Calls – Talking To The Gatekeeper

In a B2B cold-calling scenario, your focus should always be on speaking directly with the decision-maker, typically the person responsible for making purchasing decisions. However, gatekeepers (such as receptionists, assistants, or front-desk staff) play a critical role in determining whether your call reaches the right person. How you handle these interactions can make or break […]

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