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Category: Blog

10 Reasons Customers May Buy from You Even If Your Prices Are Above MSRP

Pricing above the Manufacturer’s Suggested Retail Price (MSRP) can be a challenge, especially in competitive markets where customers have easy access to price comparisons. However, pricing alone isn’t always the determining factor in a customer’s purchasing decision. If you can justify your pricing with added value, superior service, or exclusive benefits, customers may still choose […]

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5 Common Causes of Misrepresentation in Google Merchant Center

The “Misrepresentation” account issue in Google Merchant Center is one of the most common and serious problems sellers face. It typically means Google believes your store is not providing accurate, transparent, or trustworthy information. If left unresolved, this can result in product disapproval or account suspension. Here are 5 common causes of Misrepresentation in Google […]

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Breaking the Funnel – Why ToFu, MoFu, BoFu Is Outdated

For years, the marketing world has relied on the classic funnel framework: ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel). This structure has helped businesses conceptualize the customer journey from awareness to decision-making. However, as consumer behavior evolves and the digital landscape becomes more complex, the traditional funnel model is […]

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Google Ads’ 6 Core Campaign Types – Explained

Google Ads is a powerhouse when it comes to online advertising. Whether you’re a small business owner dipping your toes into digital marketing or a seasoned pro managing multiple clients, Google offers a range of campaign types tailored to your goals. Each campaign type serves a unique purpose and targets audiences in specific ways. In […]

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Keyword Planner in Google Ads – Role in 2025 Campaigns

As of 2025, the Google Ads Keyword Planner remains an essential tool, particularly for research and campaign planning. However, its role in Google Ads has evolved with the introduction of more automated campaign types, such as Performance Max and Smart Campaigns, which heavily rely on machine learning to optimize targeting and bidding. Let’s break down […]

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How Google Merchant and Google Ads are Connected

In the ever-evolving digital marketing landscape, advertising your products effectively is crucial to achieving online success. Two powerful tools that work hand-in-hand to promote eCommerce businesses are Google Merchant Center and Google Ads. These platforms are connected in a way that allows businesses to seamlessly advertise their products across Google’s various properties, from search results […]

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Performance Max (PMAX) Google Ad Campaigns – Explained

Google Ads has undergone significant transformations over the years, but few changes have been as impactful as the introduction of Performance Max (PMAX) campaigns. Launched globally in November 2021, PMAX replaced Smart Shopping and Local campaigns, signaling a shift toward automation-first advertising. This article will explain what Performance Max is, how it works, and how […]

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Small Business (Under 500K) Incorporation Process in Ontario (2025)

Starting a business is a thrilling yet complex journey. The decision to incorporate your small business in Ontario is a big one, and many entrepreneurs are unsure where to start. Whether you’re a sole proprietor or have been operating informally, incorporating offers several advantages—particularly the ability to access the small business tax rate of 12.2% […]

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How to Succeed with Cold Email Where Others Fail

Cold emailing remains one of the most effective methods for reaching decision-makers in business, especially when selling high-ticket B2B products or services. Yet, many fail because they approach it with outdated, ineffective strategies. Here’s how to stand out and turn cold emails into meaningful conversations that lead to sales. 1. Shift Your Mindset: From Selling […]

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Leave a Voice Mail When Cold Calling – Yay or Nay?

Cold calling is a cornerstone of sales outreach, but the question of whether to leave a voicemail when your call goes unanswered is often debated. On one hand, a voicemail can be an opportunity to introduce yourself and your offering; on the other, many worry it might be ignored or even deter future engagement. Let’s […]

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B2B Sales Cold Calls – Talking To The Gatekeeper

In a B2B cold-calling scenario, your focus should always be on speaking directly with the decision-maker, typically the person responsible for making purchasing decisions. However, gatekeepers (such as receptionists, assistants, or front-desk staff) play a critical role in determining whether your call reaches the right person. How you handle these interactions can make or break […]

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Uploading 360 JPEGs to Google Maps – A Quick Guide

Hi, Dave Fox here from Starscape SEO.  Lately, I’ve been trying some new SEO techniques in regards to the app Insta 360, 360 degree photo jpegs, and Google Maps locations.  So far, I’m finding the technique to have some resonance and I’m enjoying it. That said, it took me a bit of time to figure […]

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Bench Advertising and Municipal Relations

Hi, Dave Fox here from Starscape SEO. As cities evolve and urban landscapes become more crowded, innovative marketing strategies are emerging to capture the attention of passersby. One such strategy is bench advertising, which uses public benches as platforms for commercial messages. This type of advertising is of interest to me, as it involves a […]

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The Pros & Cons of Bench Advertising

Hi, Dave Fox here from Starscape SEO. When it comes to outdoor advertising, businesses have a variety of options, from billboards to bus shelters, but one often-overlooked avenue is bench advertising. You’ve likely seen them while waiting for a bus or strolling through a park—benches emblazoned with ads promoting local services, real estate agents, or […]

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Safe Injection Sites/Heart Hubs in Ontario – Q&A With Regional Counsellor Doug Craig

Hi, Dave Fox here from Starscape SEO in Cambridge, Ontario. In recent months, Ontario’s approach to addressing the opioid crisis has taken a controversial turn, with the provincial government announcing a significant policy shift. On August 20th, 2024, Ontario revealed its decision to ban supervised consumption sites near schools and child care centers, sparking a […]

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Comparing Popular CRMs for Business

Hi, Dave Fox here from Starscape SEO. In today’s fast-paced business environment, effective customer relationship management (CRM) is essential for growth and success. A CRM (Customer Relationship Management) system is a software tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle to improve relationships, increase retention, and drive sales […]

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What is a Child Theme?

Hi, Dave Fox here from Starscape SEO.  A child theme in WordPress is a theme that inherits the design, features, and functionality of another theme, known as the parent theme. It allows you to customize or modify the appearance and functionality of your site without changing the original parent theme’s core files. This is crucial […]

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Why Tooltips Stress People Out

Hi, Dave Fox here from Starscape SEO. Ah, tooltips—those small pop-up messages that appear when you hover over an element—were once heralded as a way to provide additional guidance and explanation without cluttering a user interface (UI). Initially, they seemed like a perfect solution: unobtrusive, informative, and helpful. However, in practice, they’ve gained a reputation […]

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What is an SSL Certificate? – Explained

Hi, Mahmudul Hasan here from Starscape SEO. In today’s digital age, security is one of the most important factors for any online business or website. As more transactions, interactions, and data exchanges happen on the web, ensuring that these exchanges are secure becomes critical. That’s where SSL certificates come into play. Whether you’re running an […]

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Why I Use AKISMET Anti-Spam Plugin for WordPress

Hi, Dave Fox here from Starscape SEO. In today’s digital world, running a WordPress site comes with its fair share of challenges. One of the most frustrating issues is spam. Whether it’s comment spam, fake form submissions, or unwanted bots infiltrating your website, spam has become a persistent headache for website owners. Fortunately, there’s a […]

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Top 5 Benefits of Zapier for Business

Hi, Dave Fox here from Starscape SEO. In today’s fast-paced digital world, businesses are constantly looking for ways to automate tasks and streamline processes. Efficiency is the key to growth, and that’s where Zapier comes in. Whether you’re a small startup or a large enterprise, Zapier can be a game-changer by connecting the apps and […]

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Is “www” Still Used? Well, Yes & No…

Hi, Dave Fox here from Starscape SEO. So, you’ve seen it everywhere—www at the front of websites like www.example.com. But the real question is, do we even need it anymore? And was there ever a point to it in the first place? Spoiler alert: there was! Why We Had www in the First Place Back […]

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The Purpose of HTTPS Websites

Hi, Dave Fox here from Starscape SEO. HTTPS stands for HyperText Transfer Protocol Secure. It’s an extension of HTTP, which is the protocol used for sending data between your browser and the website you’re visiting. The key difference is that HTTPS encrypts this data, ensuring that it remains secure while in transit. Here’s a breakdown: […]

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What is Domain Authority in SEO and How Can You Improve It?

Hi, Dave Fox here from Starscape SEO. In the world of search engine optimization (SEO), one of the most frequently discussed metrics is Domain Authority (DA). Whether you’re a small business owner, a digital marketer, or an SEO specialist, you’ve likely come across discussions on how DA impacts your website’s rankings. Domain Authority is a […]

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The Importance of Anchor Text in SEO

Hi, Dave Fox here from Starscape SEO. In the ever-evolving world of search engine optimization (SEO), every detail matters, and anchor text is no exception. Whether you’re a small business looking to improve your rankings or a seasoned digital marketer fine-tuning a website’s SEO strategy, the right use of anchor text can significantly impact your […]

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