If you’re running a business in Ontario, understanding GST (Goods and Services Tax) and HST (Harmonized Sales Tax) is crucial, as they are a significant part of how businesses collect and remit tax in Canada. In this guide, we’ll explore when and why you need to register for GST/HST, what it is, and how it […]
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Starting a business is a thrilling yet complex journey. The decision to incorporate your small business in Ontario is a big one, and many entrepreneurs are unsure where to start. Whether you’re a sole proprietor or have been operating informally, incorporating offers several advantages—particularly the ability to access the small business tax rate of 12.2% […]
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Cold emailing remains one of the most effective methods for reaching decision-makers in business, especially when selling high-ticket B2B products or services. Yet, many fail because they approach it with outdated, ineffective strategies. Here’s how to stand out and turn cold emails into meaningful conversations that lead to sales. 1. Shift Your Mindset: From Selling […]
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Cold calling is a cornerstone of sales outreach, but the question of whether to leave a voicemail when your call goes unanswered is often debated. On one hand, a voicemail can be an opportunity to introduce yourself and your offering; on the other, many worry it might be ignored or even deter future engagement. Let’s […]
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In a B2B cold-calling scenario, your focus should always be on speaking directly with the decision-maker, typically the person responsible for making purchasing decisions. However, gatekeepers (such as receptionists, assistants, or front-desk staff) play a critical role in determining whether your call reaches the right person. How you handle these interactions can make or break […]
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Hi, Dave Fox here from Starscape SEO. Lately, I’ve been trying some new SEO techniques in regards to the app Insta 360, 360 degree photo jpegs, and Google Maps locations. So far, I’m finding the technique to have some resonance and I’m enjoying it. That said, it took me a bit of time to figure […]
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Hi, Dave Fox here from Starscape SEO. As cities evolve and urban landscapes become more crowded, innovative marketing strategies are emerging to capture the attention of passersby. One such strategy is bench advertising, which uses public benches as platforms for commercial messages. This type of advertising is of interest to me, as it involves a […]
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Hi, Dave Fox here from Starscape SEO. When it comes to outdoor advertising, businesses have a variety of options, from billboards to bus shelters, but one often-overlooked avenue is bench advertising. You’ve likely seen them while waiting for a bus or strolling through a park—benches emblazoned with ads promoting local services, real estate agents, or […]
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Hi, Dave Fox here from Starscape SEO in Cambridge, Ontario. In recent months, Ontario’s approach to addressing the opioid crisis has taken a controversial turn, with the provincial government announcing a significant policy shift. On August 20th, 2024, Ontario revealed its decision to ban supervised consumption sites near schools and child care centers, sparking a […]
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Hi, Dave Fox here from Starscape SEO. In today’s fast-paced business environment, effective customer relationship management (CRM) is essential for growth and success. A CRM (Customer Relationship Management) system is a software tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle to improve relationships, increase retention, and drive sales […]
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Hi, Dave Fox here from Starscape SEO. A child theme in WordPress is a theme that inherits the design, features, and functionality of another theme, known as the parent theme. It allows you to customize or modify the appearance and functionality of your site without changing the original parent theme’s core files. This is crucial […]
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Hi, Dave Fox here from Starscape SEO. As you might have noticed if you’re a web developer, this site does indeed use Elementor to build some of its pages. Specifically, I want to hop into the wide world of Elementor layout models, as they are extremely handy in web design projects of all sorts. Elementor […]
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Hi, Dave Fox here from Starscape SEO. Ah, tooltips—those small pop-up messages that appear when you hover over an element—were once heralded as a way to provide additional guidance and explanation without cluttering a user interface (UI). Initially, they seemed like a perfect solution: unobtrusive, informative, and helpful. However, in practice, they’ve gained a reputation […]
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Hi, Mahmudul Hasan here from Starscape SEO. In today’s digital age, security is one of the most important factors for any online business or website. As more transactions, interactions, and data exchanges happen on the web, ensuring that these exchanges are secure becomes critical. That’s where SSL certificates come into play. Whether you’re running an […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital world, running a WordPress site comes with its fair share of challenges. One of the most frustrating issues is spam. Whether it’s comment spam, fake form submissions, or unwanted bots infiltrating your website, spam has become a persistent headache for website owners. Fortunately, there’s a […]
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Hi, Dave Fox here from Starscape SEO. In today’s fast-paced digital world, businesses are constantly looking for ways to automate tasks and streamline processes. Efficiency is the key to growth, and that’s where Zapier comes in. Whether you’re a small startup or a large enterprise, Zapier can be a game-changer by connecting the apps and […]
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Hi, Dave Fox here from Starscape SEO. So, you’ve seen it everywhere—www at the front of websites like www.example.com. But the real question is, do we even need it anymore? And was there ever a point to it in the first place? Spoiler alert: there was! Why We Had www in the First Place Back […]
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Hi, Dave Fox here from Starscape SEO. HTTPS stands for HyperText Transfer Protocol Secure. It’s an extension of HTTP, which is the protocol used for sending data between your browser and the website you’re visiting. The key difference is that HTTPS encrypts this data, ensuring that it remains secure while in transit. Here’s a breakdown: […]
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Hi, Dave Fox here from Starscape SEO. In the world of search engine optimization (SEO), one of the most frequently discussed metrics is Domain Authority (DA). Whether you’re a small business owner, a digital marketer, or an SEO specialist, you’ve likely come across discussions on how DA impacts your website’s rankings. Domain Authority is a […]
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Hi, Dave Fox here from Starscape SEO. In the ever-evolving world of search engine optimization (SEO), every detail matters, and anchor text is no exception. Whether you’re a small business looking to improve your rankings or a seasoned digital marketer fine-tuning a website’s SEO strategy, the right use of anchor text can significantly impact your […]
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Hi, Dave Fox here from Starscape SEO. In the world of branding, nothing stays the same for long. Just like businesses, mascots need to evolve to stay relevant, resonate with new generations, and keep up with shifting cultural trends. From gruff and serious to sleek and friendly, some mascots have undergone transformations so extreme that […]
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Hi, Dave Fox here from Starscape SEO. There was a time when I despised WebP files. It felt like they appeared out of nowhere, replacing every image type I knew and loved—JPEGs, PNGs, even the occasional GIFs. Suddenly, WebP files were everywhere online, popping up in blog posts, product pages, and even ads. I remember […]
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Hi, Dave Fox here from Starsacape SEO. In the early 2000s, Quiznos was riding high as a successful competitor to Subway, offering something different: toasted sandwiches packed with flavor, setting it apart from the cold sub market. At its peak in 2007, Quiznos had over 5,000 locations worldwide, and it was the second-largest sandwich chain […]
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Hi, Dave Fox here from Starscape SEO. In the world of WordPress, content creation and management have become critical components of any successful website. Whether you’re a blogger, developer, or business owner, the choice between the Classic Editor and Gutenberg can significantly impact your workflow, design flexibility, and overall user experience. Both Classic Editor and […]
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Hi, Dave Fox here from Starscape SEO. These days, cancel culture can be a real threat to businesses that don’t exactly “bend the knee” to prevailing progressive viewpoints, and the results can be disastrous. On the flipside, conservatism has been playing the reverse UNO card on businesses that get too “woke”, and so now cancel […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital landscape, businesses are constantly seeking ways to improve their online presence and attract traffic. Two of the most common strategies are Organic SEO (Search Engine Optimization) and Paid SEM (Search Engine Marketing). While both approaches aim to increase website visibility, they operate in fundamentally different […]
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Hi, Dave Fox here from Starscape SEO. Content marketing has become an essential aspect of business strategies across industries. Whether you’re a small startup or a global enterprise, content marketers play a critical role in driving brand awareness, engaging audiences, and fostering customer loyalty. Across the country, there are businesses and individuals typing in search […]
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Hi, Dave Fox from Starscape SEO here. If you’re a child of the 1980’s or 1990’s in Canada, you might remember this phrase: “Oopee is a ball, and it’s FREE!” Maybe this video will jog your memory if you somehow forgot: “Oopee Is A Ball” In the 1990s, Kentucky Fried Chicken (KFC) launched a promotion […]
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Hi, Dave Fox from Starscape SEO here, and today I want to talk about how Youtube can help your business grow and attract more customers. Over the years, I’ve been involved with the growth of several prominent Youtube channels, with one such example being my brother-in-law Dr. Chris Raynor’s channel, a “medical edu-tainment” channel that […]
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Hi, Dave Fox here from Starscape SEO. On-page SEO is one of the most critical components of search engine optimization. It refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves both the content on the page and the HTML source code, unlike […]
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