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Category: Blog Marketing Services Near Me

5 Common Causes of Misrepresentation in Google Merchant Center

The “Misrepresentation” account issue in Google Merchant Center is one of the most common and serious problems sellers face. It typically means Google believes your store is not providing accurate, transparent, or trustworthy information. If left unresolved, this can result in product disapproval or account suspension. Here are 5 common causes of Misrepresentation in Google […]

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Safe Injection Sites/Heart Hubs in Ontario – Q&A With Regional Counsellor Doug Craig

Hi, Dave Fox here from Starscape SEO in Cambridge, Ontario. In recent months, Ontario’s approach to addressing the opioid crisis has taken a controversial turn, with the provincial government announcing a significant policy shift. On August 20th, 2024, Ontario revealed its decision to ban supervised consumption sites near schools and child care centers, sparking a […]

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Why I Use AKISMET Anti-Spam Plugin for WordPress

Hi, Dave Fox here from Starscape SEO. In today’s digital world, running a WordPress site comes with its fair share of challenges. One of the most frustrating issues is spam. Whether it’s comment spam, fake form submissions, or unwanted bots infiltrating your website, spam has become a persistent headache for website owners. Fortunately, there’s a […]

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Top 5 Benefits of Zapier for Business

Hi, Dave Fox here from Starscape SEO. In today’s fast-paced digital world, businesses are constantly looking for ways to automate tasks and streamline processes. Efficiency is the key to growth, and that’s where Zapier comes in. Whether you’re a small startup or a large enterprise, Zapier can be a game-changer by connecting the apps and […]

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Is “www” Still Used? Well, Yes & No…

Hi, Dave Fox here from Starscape SEO. So, you’ve seen it everywhere—www at the front of websites like www.example.com. But the real question is, do we even need it anymore? And was there ever a point to it in the first place? Spoiler alert: there was! Why We Had www in the First Place Back […]

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The Purpose of HTTPS Websites

Hi, Dave Fox here from Starscape SEO. HTTPS stands for HyperText Transfer Protocol Secure. It’s an extension of HTTP, which is the protocol used for sending data between your browser and the website you’re visiting. The key difference is that HTTPS encrypts this data, ensuring that it remains secure while in transit. Here’s a breakdown: […]

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What is Domain Authority in SEO and How Can You Improve It?

Hi, Dave Fox here from Starscape SEO. In the world of search engine optimization (SEO), one of the most frequently discussed metrics is Domain Authority (DA). Whether you’re a small business owner, a digital marketer, or an SEO specialist, you’ve likely come across discussions on how DA impacts your website’s rankings. Domain Authority is a […]

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The Importance of Anchor Text in SEO

Hi, Dave Fox here from Starscape SEO. In the ever-evolving world of search engine optimization (SEO), every detail matters, and anchor text is no exception. Whether you’re a small business looking to improve your rankings or a seasoned digital marketer fine-tuning a website’s SEO strategy, the right use of anchor text can significantly impact your […]

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10 Iconic Brand Mascot Dramatic Transformations

Hi, Dave Fox here from Starscape SEO. In the world of branding, nothing stays the same for long. Just like businesses, mascots need to evolve to stay relevant, resonate with new generations, and keep up with shifting cultural trends. From gruff and serious to sleek and friendly, some mascots have undergone transformations so extreme that […]

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Why I Stopped Hating WebP Files

Hi, Dave Fox here from Starscape SEO. There was a time when I despised WebP files. It felt like they appeared out of nowhere, replacing every image type I knew and loved—JPEGs, PNGs, even the occasional GIFs. Suddenly, WebP files were everywhere online, popping up in blog posts, product pages, and even ads. I remember […]

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Quiznos: The Toasted Sub Empire That Sank – Why?

Hi, Dave Fox here from Starsacape SEO. In the early 2000s, Quiznos was riding high as a successful competitor to Subway, offering something different: toasted sandwiches packed with flavor, setting it apart from the cold sub market. At its peak in 2007, Quiznos had over 5,000 locations worldwide, and it was the second-largest sandwich chain […]

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Classic Editor vs. Gutenberg: The Debate Rages On

Hi, Dave Fox here from Starscape SEO. In the world of WordPress, content creation and management have become critical components of any successful website. Whether you’re a blogger, developer, or business owner, the choice between the Classic Editor and Gutenberg can significantly impact your workflow, design flexibility, and overall user experience.  Both Classic Editor and […]

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Ivy Lee’s PR Philosophy on Admitting Wrongdoing

Hi, Dave Fox here from Starscape SEO. These days, cancel culture can be a real threat to businesses that don’t exactly “bend the knee” to prevailing progressive viewpoints, and the results can be disastrous.  On the flipside, conservatism has been playing the reverse UNO card on businesses that get too “woke”, and so now cancel […]

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Organic SEO vs. Paid SEM (Search Engine Marketing) – Pros & Cons

Hi, Dave Fox here from Starscape SEO. In today’s digital landscape, businesses are constantly seeking ways to improve their online presence and attract traffic. Two of the most common strategies are Organic SEO (Search Engine Optimization) and Paid SEM (Search Engine Marketing). While both approaches aim to increase website visibility, they operate in fundamentally different […]

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The 90’s Marketing Mystique of KFC’s Oopee Ball

Hi, Dave Fox from Starscape SEO here. If you’re a child of the 1980’s or 1990’s in Canada, you might remember this phrase: “Oopee is a ball, and it’s FREE!” Maybe this video will jog your memory if you somehow forgot: “Oopee Is A Ball” In the 1990s, Kentucky Fried Chicken (KFC) launched a promotion […]

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How YouTube Can Help Your Business Thrive

Hi, Dave Fox from Starscape SEO here, and today I want to talk about how Youtube can help your business grow and attract more customers. Over the years, I’ve been involved with the growth of several prominent Youtube channels, with one such example being my brother-in-law Dr. Chris Raynor’s channel, a “medical edu-tainment” channel that […]

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On-Page SEO Best Practices – A Brief Guide

Hi, Dave Fox here from Starscape SEO. On-page SEO is one of the most critical components of search engine optimization. It refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves both the content on the page and the HTML source code, unlike […]

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SEO Agency vs. Consultancy – Key Differences

Hi, Dave Fox here from Starscape SEO. The terms “SEO agency” and “SEO consultancy” have become increasingly prevalent in the digital marketing landscape. While they might seem interchangeable at first glance, there are distinct differences between these two entities. Call or Text Starscape SEO: (519) 208-8680 To understand these nuances, let’s delve into their historical […]

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8 Things a Good Ecommerce Website Includes: A User-Friendly Guide

Hi, Dave Fox here from Starscape SEO. So, you’ve decided to take the leap and start an online store. Fantastic! The digital world is vast, and there’s plenty of room for your unique products or services. But before you dive headfirst into building your ecommerce website, let’s make sure it’s equipped with the essentials to […]

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The Pros and Cons of Blog Marketing

Hi, Dave Fox here from Starscape SEO. In today’s digital age, businesses are increasingly turning to content marketing as a strategic tool to reach and engage their target audience. One of the most popular and effective forms of content marketing is blogging. A blog, a regularly updated online journal, offers a platform for businesses to […]

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The Role of a Content Marketing Manager

Hi, Dave Fox here from Starscape SEO. A content marketing manager is a pivotal figure in modern businesses, responsible for developing and executing strategies to attract, engage, and convert target audiences through effective content creation and distribution. This role requires a blend of creativity, analytical skills, and strategic thinking. Let’s dive into the key responsibilities […]

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Google Search Console User Crawl Requests – A Quick Guide

Hi, Dave Fox here from Starscape SEO.  Today I want to talk about a topic near and dear to my heart, and that is Search Console Googlebot crawl requests, which I use frequently to send Google a message that I have new URL’s that I’d like it to index. In case you don’t know, Googlebot, […]

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Boost Your Brand on Reddit: A Beginner’s Guide (SEO Focus)

Hi, Dave Fox here from Starscape SEO. Looking to leverage Reddit’s massive user base for your business? Hold off on the blatant self-promotion! This guide breaks down Reddit’s unique culture and offers SEO-friendly tips to build brand awareness and organic traffic. Call or Text Starscape SEO: (519) 208-8680 Why Reddit Matters Targeted Reach: Find niche […]

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Are Directory Websites Still Profitable?

Directory websites, which organize and list businesses, services, or resources around specific themes or industries, have been around for decades. While the online landscape has shifted with the rise of platforms like Google Maps, Yelp, and other centralized databases, niche directory websites can still be highly profitable if approached strategically. Call or Text Starscape SEO: […]

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7 Reasons Why SEO Is Tricky For Musicians

Hi, Dave Fox here from Starscape SEO, and today, I want to talk about why musicians seem to have a hard time with SEO. I’ll give you 7 reasons why, because hey, lucky number 7 baby! The reason I bring this whole thing up, is because I am a musician myself (check out my online […]

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The Buyer’s Journey In Digital Marketing – What Is It?

Hi, Dave Fox here from Starscape SEO. In digital marketing, the buyer’s journey refers to the process a potential customer goes through, from first becoming aware of a product or service to making a purchase. This journey isn’t a straight path but a series of steps, each representing different stages of decision-making, research, and commitment. […]

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What is Point of Sale in Digital Marketing?

Hi, Dave Fox here from Starscape SEO. In today’s retail landscape, the Point of Sale (POS) plays a critical role in the customer experience. A well-optimized POS system doesn’t just process transactions—it serves as a key touchpoint for building customer relationships and driving loyalty. When integrated with customer feedback tools, POS systems allow businesses to […]

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Google My Business Profile Reviews – Why You Should Reply

Hi, Dave Fox here from Starscape SEO. In today’s digital world, customer reviews are one of the most powerful forms of social proof a business can have. Google My Business (GMB) reviews, in particular, can make or break your reputation. While positive reviews help build trust and draw in new customers, negative reviews can do […]

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Negative SEO Campaigns and How to Prevent Them

Hi, Dave Fox here from Starscape SEO. When we think of SEO (Search Engine Optimization), we usually focus on strategies to improve rankings, drive traffic, and enhance visibility on search engines. But there’s a dark side: Negative SEO campaigns. These are deliberate attempts to harm a website’s ranking through unethical tactics. Understanding what a negative […]

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How Trailing Slashes Can Impact Your Website’s SEO

Hi, Dave Fox here from Starscape SEO. At first glance, a trailing slash at the end of a URL might seem like a small detail, but in the world of SEO, small details can have big consequences. If not managed correctly, trailing slashes can lead to duplicate content issues, confusing search engines and users alike. […]

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