Hi, Dave from Starscape SEO here. As a business owner, managing your online presence is crucial, and Google My Business Profile is one of the most important tools at your disposal. But what happens if someone else creates a profile for your business without your permission? Let’s explore the potential reasons why this might happen, […]
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If you’re a business owner who’s just starting to dive into the world of online marketing, you might have heard about Google My Business (GMB) and wondered what it’s all about. So, what exactly is Google My Business, and how does it work? Let’s break it down in simple terms. What is Google My Business? […]
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At Starscape SEO, we specialize in creating custom web and mobile applications that are tailored to meet the unique needs of businesses. Whether you’re looking for a robust web app to streamline your operations or a sleek mobile app to engage your customers on the go, our experienced team has the skills and expertise to […]
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Alright, Dave Fox from Starscape SEO here. Business bosses, let’s cut through the fluff! Social media platforms come and go, but only a few truly stand the test of time. These are the ones that you, as a business, should probably be on, if you can afford it and have the motivation to keep up […]
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Unit testing is a critical aspect of web development, ensuring that individual components or pieces of code, known as “units,” function correctly in isolation. Regardless of whether you’re working on the client-side (front-end) or server-side (back-end) of a web application, unit testing plays a crucial role in ensuring that individual pieces of code function correctly […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital age, having an online presence isn’t just an option—it’s a necessity. Whether you’re a local bakery, a plumbing service, or an international e-commerce business, the internet is where customers discover, engage with, and ultimately decide to purchase from you. But as essential as this online […]
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Hey, it’s Dave from Starscape SEO here, a digital marketing agency from Cambridge, Ontario and Waterloo Region. Here we answer the frequently asked question: What is digital marketing? When businesses type “digital marketing services near me” into a search engine, they often believe they know exactly what they’re looking for. But do they, really? Digital […]
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Hi folks, Dave Fox here from Starscape SEO, and in this blog post, I want to answer the question: “Does my business need SEO?” And by “my” business, I mean your business. I’m writing this article because many people who run businesses will often say to me, “Is SEO… optional?” or even “What does SEO […]
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When you receive a message stating, “This account is ineligible to run X Ads due to a policy violation by one or more users. Any active campaigns have been paused. Please contact X Ads Support to resolve this issue,” it signals a significant problem with your account related to the platform’s advertising policies. For business […]
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Hey, Dave here from Starscape SEO! Creating an effective and compliant Promoted Tweet on X (Twitter) requires an understanding of their specific advertising guidelines. Twitter enforces these rules to ensure a safe and enjoyable experience for its users, while also maintaining the integrity of the platform. Below is a summary of what works and what […]
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Hi folks, Dave Fox from Starscape SEO, and, by request from Daniela in our graphic design department, today we offer this topic for the blog: History’s Most Famous Pamphlets. From a graphic design perspective, a pamphlet is a compact, multi-page document designed to provide detailed information on a specific topic, cause, or product. Meanwhile, a […]
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In the world of marketing materials, brochures and flyers often get lumped together as interchangeable tools for promoting a business or event. And if you want to trigger our head graphic designer, Daniela, go ahead and say they’re the same thing. She’ll shoot you a look that will freeze your soul, and you do not […]
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Hey, Mahmudul here from Starscape SEO. X, formerly known as Twitter, introduced a subscription model called X Premium back in 2021, offering exclusive features and benefits to paying users. Even though Premium has been around for a little while, some business owners still aren’t clear on the purpose of X Premium and may wonder if […]
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Graphic design software is essential for creating visual content, ranging from digital illustrations to web designs and print materials. With numerous options available, it can be challenging to determine which software is best suited for your needs. This article explores some of the most popular graphic design software, detailing their creators, standout features, ease of […]
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In the world of branding and design, a logo is often considered the cornerstone of a company’s identity. A well-designed logo can enhance brand recognition, convey the essence of a business, and attract customers. However, not all successful logos adhere to traditional design principles or aesthetic appeal. Some logos have been criticized as weird, wacky, […]
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In the competitive world of business, a logo can be a company’s most valuable asset—or its undoing. While many factors contribute to a business’s success or failure, a bad logo can seriously harm a brand’s image, alienate customers, and, in some unfortunate cases, be a catalyst for a company’s downfall. Let’s delve into some intriguing […]
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A business logo is more than just a visual symbol; it’s a critical component of a company’s identity and brand recognition. A well-designed logo can encapsulate a brand’s essence, communicate its values, and become a powerful marketing tool. In this article, we’ll explore the key principles of what makes a good business logo, delve into […]
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In the ever-evolving realm of web optimization, image formats play a critical role in balancing quality and performance. Among the various image formats available, WEBP has garnered considerable attention for its potential benefits and drawbacks. This article explores the origins of WEBP, its impact on SEO, and the factors that make it both a popular […]
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In the dynamic world of search engine optimization (SEO), staying ahead of the curve requires a deep understanding of evolving concepts and strategies. One such concept gaining prominence is Entity SEO. This article explores what Entity SEO is, its relevance, the origins of the idea, its practical applications in day-to-day SEO, and its relationship with […]
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In the ever-evolving world of SEO, AMP (Accelerated Mobile Pages) has been a significant topic of discussion. Developed by Google, AMP aims to enhance the mobile web experience by providing faster loading times for web pages. This article explores the history of AMP, its rise in prominence, its current relevance, and the mixed opinions surrounding […]
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In the ever-evolving landscape of digital marketing, social media platforms have become indispensable tools for reaching and engaging with audiences. Each platform offers unique advertising features, targeting options, and benefits. This article delves into how major social media platforms differ in their advertising approaches, highlighting Facebook, Instagram, TikTok, Twitter, and YouTube, among others. By understanding […]
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In the digital age, businesses are constantly seeking innovative ways to advertise and optimize their online presence. The Global Alliance for Responsible Media (GARM), a branch of the WEF (World Economic Forum) is a significant player in this space, shaping the landscape of digital advertising and its impact on SEO. Understanding how GARM’s principles and […]
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So, you’re ready to jump into the wild world of online dating, but your profile isn’t getting the attention you hoped for. Fear not, my friend. It’s time to turn your profile into an irresistible digital masterpiece, via SEO, or Search Engine Optimization. Now, some might say, “Isn’t SEO just for websites?” One word answer: […]
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In November 2021, YouTube made a controversial move: they hid the public dislike count on all videos. This decision sent shockwaves through the content creation and marketing communities, igniting debates, conspiracies, and plenty of heated discussions. Let’s explore why YouTube did this, how it can still be seen, the reactions, the pros and cons, and […]
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In the wild west of early 2010s YouTube, a peculiar phenomenon emerged: the “reply girl.” This strange creature thrived in the murky depths of YouTube’s recommendation algorithm, luring unsuspecting viewers with suggestive thumbnails and vapid content. But what exactly was the reply girl, why did she succeed, and why did she eventually disappear? Let’s take […]
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Hey, Dave here from Starscape SEO. Recent leaks of Google’s Content Warehouse API documentation have provided unprecedented insights into the internal workings of Google’s search ranking systems. These revelations, first handed over to Rand Fishkin of Moz, who has long been getting flack from Google for his theories on their algorithm, go on to expose […]
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Hey, Dave Fox from Starscape SEO here. You know, building a website in 2024 can feel like navigating a digital labyrinth, especially for new website owners. At first glance, the myriad tools and options available—HTML, CSS, Java, PHP, and content management systems (CMS) like WordPress with various page builders—seem like a treasure trove. However, this […]
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Hey, it’s Dave from Starscape SEO here. Wakey wakey, it’s 2024, and if your website isn’t optimized for smartphones, you’re not just behind the curve—you’re living in the digital Stone Age. Google has been penalizing sites that don’t perform well on mobile for years, and the user experience on a poorly optimized site is nothing […]
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Hi, Dave Fox here from Starscape SEO. The old saying “There’s no such thing as bad publicity” has persisted for years, hinting that all press—good or bad—can be beneficial. While this idea seems counterintuitive, there are valid reasons why bad press might actually work in someone’s favor. Let’s dive into the world of bad publicity […]
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Hey, Dave Fox here from Starscape SEO, and today I want to talk about how IT and SEO are not really the same thing at all. Ok, maybe you never assumed that they were to begin with, but I have seen confusion about this first hand, so I thought I’d talk about it here. The […]
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