Hi, Dave Fox here from Starscape SEO. Lately, I’ve been trying some new SEO techniques in regards to the app Insta 360, 360 degree photo jpegs, and Google Maps locations. So far, I’m finding the technique to have some resonance and I’m enjoying it. That said, it took me a bit of time to figure […]
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Hi, Dave Fox here from Starscape SEO. As cities evolve and urban landscapes become more crowded, innovative marketing strategies are emerging to capture the attention of passersby. One such strategy is bench advertising, which uses public benches as platforms for commercial messages. This type of advertising is of interest to me, as it involves a […]
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Hi, Dave Fox here from Starscape SEO. When it comes to outdoor advertising, businesses have a variety of options, from billboards to bus shelters, but one often-overlooked avenue is bench advertising. You’ve likely seen them while waiting for a bus or strolling through a park—benches emblazoned with ads promoting local services, real estate agents, or […]
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Hi, Dave Fox here from Starscape SEO. In today’s fast-paced business environment, effective customer relationship management (CRM) is essential for growth and success. A CRM (Customer Relationship Management) system is a software tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle to improve relationships, increase retention, and drive sales […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital world, running a WordPress site comes with its fair share of challenges. One of the most frustrating issues is spam. Whether it’s comment spam, fake form submissions, or unwanted bots infiltrating your website, spam has become a persistent headache for website owners. Fortunately, there’s a […]
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Hi, Dave Fox here from Starscape SEO. In today’s fast-paced digital world, businesses are constantly looking for ways to automate tasks and streamline processes. Efficiency is the key to growth, and that’s where Zapier comes in. Whether you’re a small startup or a large enterprise, Zapier can be a game-changer by connecting the apps and […]
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Hi, Dave Fox here from Starscape SEO. So, you’ve seen it everywhere—www at the front of websites like www.example.com. But the real question is, do we even need it anymore? And was there ever a point to it in the first place? Spoiler alert: there was! Why We Had www in the First Place Back […]
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Hi, Dave Fox here from Starscape SEO. HTTPS stands for HyperText Transfer Protocol Secure. It’s an extension of HTTP, which is the protocol used for sending data between your browser and the website you’re visiting. The key difference is that HTTPS encrypts this data, ensuring that it remains secure while in transit. Here’s a breakdown: […]
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Hi, Dave Fox here from Starscape SEO. In the world of search engine optimization (SEO), one of the most frequently discussed metrics is Domain Authority (DA). Whether you’re a small business owner, a digital marketer, or an SEO specialist, you’ve likely come across discussions on how DA impacts your website’s rankings. Domain Authority is a […]
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Hi, Dave Fox here from Starscape SEO. In the world of branding, nothing stays the same for long. Just like businesses, mascots need to evolve to stay relevant, resonate with new generations, and keep up with shifting cultural trends. From gruff and serious to sleek and friendly, some mascots have undergone transformations so extreme that […]
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Hi, Dave Fox here from Starscape SEO. There was a time when I despised WebP files. It felt like they appeared out of nowhere, replacing every image type I knew and loved—JPEGs, PNGs, even the occasional GIFs. Suddenly, WebP files were everywhere online, popping up in blog posts, product pages, and even ads. I remember […]
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Hi, Dave Fox here from Starsacape SEO. In the early 2000s, Quiznos was riding high as a successful competitor to Subway, offering something different: toasted sandwiches packed with flavor, setting it apart from the cold sub market. At its peak in 2007, Quiznos had over 5,000 locations worldwide, and it was the second-largest sandwich chain […]
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Hi, Dave Fox here from Starscape SEO. In the world of WordPress, content creation and management have become critical components of any successful website. Whether you’re a blogger, developer, or business owner, the choice between the Classic Editor and Gutenberg can significantly impact your workflow, design flexibility, and overall user experience. Both Classic Editor and […]
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Hi, Dave Fox here from Starscape SEO. These days, cancel culture can be a real threat to businesses that don’t exactly “bend the knee” to prevailing progressive viewpoints, and the results can be disastrous. On the flipside, conservatism has been playing the reverse UNO card on businesses that get too “woke”, and so now cancel […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital landscape, businesses are constantly seeking ways to improve their online presence and attract traffic. Two of the most common strategies are Organic SEO (Search Engine Optimization) and Paid SEM (Search Engine Marketing). While both approaches aim to increase website visibility, they operate in fundamentally different […]
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Hi, Dave Fox here from Starscape SEO. Content marketing has become an essential aspect of business strategies across industries. Whether you’re a small startup or a global enterprise, content marketers play a critical role in driving brand awareness, engaging audiences, and fostering customer loyalty. Across the country, there are businesses and individuals typing in search […]
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Hi, Dave Fox from Starscape SEO here. If you’re a child of the 1980’s or 1990’s in Canada, you might remember this phrase: “Oopee is a ball, and it’s FREE!” Maybe this video will jog your memory if you somehow forgot: “Oopee Is A Ball” In the 1990s, Kentucky Fried Chicken (KFC) launched a promotion […]
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Hi, Dave Fox from Starscape SEO here, and today I want to talk about how Youtube can help your business grow and attract more customers. Over the years, I’ve been involved with the growth of several prominent Youtube channels, with one such example being my brother-in-law Dr. Chris Raynor’s channel, a “medical edu-tainment” channel that […]
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Hi, Dave Fox here from Starscape SEO. On-page SEO is one of the most critical components of search engine optimization. It refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves both the content on the page and the HTML source code, unlike […]
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Hi, Dave Fox here from Starscape SEO. The terms “SEO agency” and “SEO consultancy” have become increasingly prevalent in the digital marketing landscape. While they might seem interchangeable at first glance, there are distinct differences between these two entities. Call or Text Starscape SEO: (519) 208-8680 To understand these nuances, let’s delve into their historical […]
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Hi, Dave Fox here from Starscape SEO. So, you’ve decided to take the leap and start an online store. Fantastic! The digital world is vast, and there’s plenty of room for your unique products or services. But before you dive headfirst into building your ecommerce website, let’s make sure it’s equipped with the essentials to […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital age, businesses are increasingly turning to content marketing as a strategic tool to reach and engage their target audience. One of the most popular and effective forms of content marketing is blogging. A blog, a regularly updated online journal, offers a platform for businesses to […]
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Hi, Dave Fox here from Starscape SEO. A content marketing manager is a pivotal figure in modern businesses, responsible for developing and executing strategies to attract, engage, and convert target audiences through effective content creation and distribution. This role requires a blend of creativity, analytical skills, and strategic thinking. Let’s dive into the key responsibilities […]
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Hi, Dave Fox here from Starscape SEO. Looking to leverage Reddit’s massive user base for your business? Hold off on the blatant self-promotion! This guide breaks down Reddit’s unique culture and offers SEO-friendly tips to build brand awareness and organic traffic. Call or Text Starscape SEO: (519) 208-8680 Why Reddit Matters Targeted Reach: Find niche […]
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Directory websites, which organize and list businesses, services, or resources around specific themes or industries, have been around for decades. While the online landscape has shifted with the rise of platforms like Google Maps, Yelp, and other centralized databases, niche directory websites can still be highly profitable if approached strategically. Call or Text Starscape SEO: […]
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Hi, Dave Fox here from Starscape SEO, a business that focuses on building high-quality websites for clients across a variety of fields. Hiring the right web designer is crucial to ensuring your website looks professional, functions effectively, and aligns with your business goals. Whether you’re revamping an outdated site or starting from scratch, selecting a […]
Learn MoreHi, Dave Fox here from Starscape SEO, and today, I want to talk about why musicians seem to have a hard time with SEO. I’ll give you 7 reasons why, because hey, lucky number 7 baby! The reason I bring this whole thing up, is because I am a musician myself (check out my online […]
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Hi, Dave Fox here from Starscape SEO. In digital marketing, the buyer’s journey refers to the process a potential customer goes through, from first becoming aware of a product or service to making a purchase. This journey isn’t a straight path but a series of steps, each representing different stages of decision-making, research, and commitment. […]
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Hi, Dave Fox here from Starscape SEO. In today’s retail landscape, the Point of Sale (POS) plays a critical role in the customer experience. A well-optimized POS system doesn’t just process transactions—it serves as a key touchpoint for building customer relationships and driving loyalty. When integrated with customer feedback tools, POS systems allow businesses to […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital world, customer reviews are one of the most powerful forms of social proof a business can have. Google My Business (GMB) reviews, in particular, can make or break your reputation. While positive reviews help build trust and draw in new customers, negative reviews can do […]
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