At Starscape SEO, we understand that the terms digital marketing and internet marketing are often used interchangeably, but they represent distinct approaches with different scopes and strategies. Digital Marketing: The Broader Spectrum Digital marketing refers to any marketing efforts that utilize digital channels to promote products, services, or brands. This includes both online and offline […]
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Hi, Dave here from Starscape SEO. In the digital age, the demand for rapid content production and personalized marketing has led to the rise of Dynamic Creative Optimization (DCO) tools. The concept of DCO is very much buzzed about over on Google as we speak, which you can see when you start to type it […]
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If you’re a business owner who’s just starting to dive into the world of online marketing, you might have heard about Google My Business (GMB) and wondered what it’s all about. So, what exactly is Google My Business, and how does it work? Let’s break it down in simple terms. What is Google My Business? […]
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Hey, it’s Dave from Starscape SEO here, a digital marketing agency from Cambridge, Ontario and Waterloo Region. Here we answer the frequently asked question: What is digital marketing? When businesses type “digital marketing services near me” into a search engine, they often believe they know exactly what they’re looking for. But do they, really? Digital […]
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Hi, Dave Fox here from Starscape SEO. The old saying “There’s no such thing as bad publicity” has persisted for years, hinting that all press—good or bad—can be beneficial. While this idea seems counterintuitive, there are valid reasons why bad press might actually work in someone’s favor. Let’s dive into the world of bad publicity […]
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Hey, Dave Fox here from Starscape SEO, and today I want to talk about how IT and SEO are not really the same thing at all. Ok, maybe you never assumed that they were to begin with, but I have seen confusion about this first hand, so I thought I’d talk about it here. The […]
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