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Category: Google My Business Expert Near Me

10 Reasons Customers May Buy from You Even If Your Prices Are Above MSRP

Pricing above the Manufacturer’s Suggested Retail Price (MSRP) can be a challenge, especially in competitive markets where customers have easy access to price comparisons. However, pricing alone isn’t always the determining factor in a customer’s purchasing decision. If you can justify your pricing with added value, superior service, or exclusive benefits, customers may still choose […]

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5 Common Causes of Misrepresentation in Google Merchant Center

The “Misrepresentation” account issue in Google Merchant Center is one of the most common and serious problems sellers face. It typically means Google believes your store is not providing accurate, transparent, or trustworthy information. If left unresolved, this can result in product disapproval or account suspension. Here are 5 common causes of Misrepresentation in Google […]

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Breaking the Funnel – Why ToFu, MoFu, BoFu Is Outdated

For years, the marketing world has relied on the classic funnel framework: ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel). This structure has helped businesses conceptualize the customer journey from awareness to decision-making. However, as consumer behavior evolves and the digital landscape becomes more complex, the traditional funnel model is […]

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Uploading 360 JPEGs to Google Maps – A Quick Guide

Hi, Dave Fox here from Starscape SEO.  Lately, I’ve been trying some new SEO techniques in regards to the app Insta 360, 360 degree photo jpegs, and Google Maps locations.  So far, I’m finding the technique to have some resonance and I’m enjoying it. That said, it took me a bit of time to figure […]

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Is “www” Still Used? Well, Yes & No…

Hi, Dave Fox here from Starscape SEO. So, you’ve seen it everywhere—www at the front of websites like www.example.com. But the real question is, do we even need it anymore? And was there ever a point to it in the first place? Spoiler alert: there was! Why We Had www in the First Place Back […]

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What is Point of Sale in Digital Marketing?

Hi, Dave Fox here from Starscape SEO. In today’s retail landscape, the Point of Sale (POS) plays a critical role in the customer experience. A well-optimized POS system doesn’t just process transactions—it serves as a key touchpoint for building customer relationships and driving loyalty. When integrated with customer feedback tools, POS systems allow businesses to […]

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Google My Business Profile Reviews – Why You Should Reply

Hi, Dave Fox here from Starscape SEO. In today’s digital world, customer reviews are one of the most powerful forms of social proof a business can have. Google My Business (GMB) reviews, in particular, can make or break your reputation. While positive reviews help build trust and draw in new customers, negative reviews can do […]

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How Responsive Web Design Affects SEO

Hi, Dave Fox here from Starscape SEO. In the ever-evolving world of digital marketing, responsive web design has emerged as a critical factor in determining a website’s success. With the growing diversity of devices used to access the internet—from desktops and laptops to smartphones and tablets—ensuring that your website looks and functions optimally across all […]

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Churchill Park Cambridge ON: Local SEO Case Study

Hi, Dave Fox here from Starscape SEO. As an SEO expert, my goal is to demonstrate how a well-crafted blog post can organically rank for a specific keyword, in this case, “Churchill Park Cambridge Ontario”. Why this particular park, located at 200 Christopher Drive (according to Google Maps)? Well, I grew up going there, for […]

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Top 10 Best Pizza Places in Cambridge, Ontario

Why is Starscape SEO diving into the best pizza places in Cambridge? Excellent question! As a digital marketing agency with a passion for supporting local businesses, we love showcasing the gems in our community. In this post, we’re not just highlighting the mouthwatering pizzas you can find in Cambridge but also giving a quick SEO […]

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Why You Should Make and Maintain a Google Business Profile

Creating and maintaining a Google Business Profile (GBP) is one of the most powerful moves in Local SEO you can make as a business owner in today’s digital landscape. Your Google Business Profile acts like a mini-website that often appears before your actual website in search results, giving potential customers a first impression of your […]

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Google My Business Profile Created But Not By Owner – Explained

Hi, Dave from Starscape SEO here. As a business owner, managing your online presence is crucial, and Google My Business Profile is one of the most important tools at your disposal. But what happens if someone else creates a profile for your business without your permission? Let’s explore the potential reasons why this might happen, […]

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What is Google My Business and How Does It Work?

If you’re a business owner who’s just starting to dive into the world of online marketing, you might have heard about Google My Business (GMB) and wondered what it’s all about. So, what exactly is Google My Business, and how does it work? Let’s break it down in simple terms. What is Google My Business? […]

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Google My Business Vs Google Search Console – Data Confusion Explained

Hi, Dave Fox here from Starscape SEO.  In today’s digital age, having an online presence isn’t just an option—it’s a necessity. Whether you’re a local bakery, a plumbing service, or an international e-commerce business, the internet is where customers discover, engage with, and ultimately decide to purchase from you. But as essential as this online […]

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Is Bad Press Still Good For SEO?

Hi, Dave Fox here from Starscape SEO. The old saying “There’s no such thing as bad publicity” has persisted for years, hinting that all press—good or bad—can be beneficial. While this idea seems counterintuitive, there are valid reasons why bad press might actually work in someone’s favor. Let’s dive into the world of bad publicity […]

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