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Category: Image SEO

Breaking the Funnel – Why ToFu, MoFu, BoFu Is Outdated

For years, the marketing world has relied on the classic funnel framework: ToFu (Top of Funnel), MoFu (Middle of Funnel), and BoFu (Bottom of Funnel). This structure has helped businesses conceptualize the customer journey from awareness to decision-making. However, as consumer behavior evolves and the digital landscape becomes more complex, the traditional funnel model is […]

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WEBP Image Files: Good or Bad for SEO?

In the ever-evolving realm of web optimization, image formats play a critical role in balancing quality and performance. Among the various image formats available, WEBP has garnered considerable attention for its potential benefits and drawbacks. This article explores the origins of WEBP, its impact on SEO, and the factors that make it both a popular […]

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