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Category: Marketing Agency Near Me

Keyword Stuffing In SEO & Web Marketing – What Is It?

Hi, Dave from Starscape SEO here. I’ve been in the SEO business long enough to remember when it seemed like a great idea to cram as many instances of a certain keyword into a website blog article or review post as humanly possible, just to get Google’s attention and possibly move up in the ranks. […]

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Google My Business Profile Created But Not By Owner – Explained

Hi, Dave from Starscape SEO here. As a business owner, managing your online presence is crucial, and Google My Business Profile is one of the most important tools at your disposal. But what happens if someone else creates a profile for your business without your permission? Let’s explore the potential reasons why this might happen, […]

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WEBP Image Files: Good or Bad for SEO?

In the ever-evolving realm of web optimization, image formats play a critical role in balancing quality and performance. Among the various image formats available, WEBP has garnered considerable attention for its potential benefits and drawbacks. This article explores the origins of WEBP, its impact on SEO, and the factors that make it both a popular […]

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Why You Need to Understand Entity SEO

In the dynamic world of search engine optimization (SEO), staying ahead of the curve requires a deep understanding of evolving concepts and strategies. One such concept gaining prominence is Entity SEO. This article explores what Entity SEO is, its relevance, the origins of the idea, its practical applications in day-to-day SEO, and its relationship with […]

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Let’s Talk About Google AMP (Accelerated Mobile Pages) and SEO

In the ever-evolving world of SEO, AMP (Accelerated Mobile Pages) has been a significant topic of discussion. Developed by Google, AMP aims to enhance the mobile web experience by providing faster loading times for web pages. This article explores the history of AMP, its rise in prominence, its current relevance, and the mixed opinions surrounding […]

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Social Media Marketing (SMM): How Each Ad Platform Differs

In the ever-evolving landscape of digital marketing, social media platforms have become indispensable tools for reaching and engaging with audiences. Each platform offers unique advertising features, targeting options, and benefits. This article delves into how major social media platforms differ in their advertising approaches, highlighting Facebook, Instagram, TikTok, Twitter, and YouTube, among others. By understanding […]

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How GARM Affects Your Business’s SEO

In the digital age, businesses are constantly seeking innovative ways to advertise and optimize their online presence. The Global Alliance for Responsible Media (GARM), a branch of the WEF (World Economic Forum) is a significant player in this space, shaping the landscape of digital advertising and its impact on SEO. Understanding how GARM’s principles and […]

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A Basic Analysis of Google’s Controversial Algorithm Leak

Hey, Dave here from Starscape SEO.  Recent leaks of Google’s Content Warehouse API documentation have provided unprecedented insights into the internal workings of Google’s search ranking systems. These revelations, first handed over to Rand Fishkin of Moz, who has long been getting flack from Google for his theories on their algorithm, go on to expose […]

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Why Your Website Needs To Work On A Smart Phone ASAP

Hey, it’s Dave from Starscape SEO here.  Wakey wakey, it’s 2024, and if your website isn’t optimized for smartphones, you’re not just behind the curve—you’re living in the digital Stone Age. Google has been penalizing sites that don’t perform well on mobile for years, and the user experience on a poorly optimized site is nothing […]

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Is Bad Press Still Good For SEO?

Hi, Dave Fox here from Starscape SEO. The old saying “There’s no such thing as bad publicity” has persisted for years, hinting that all press—good or bad—can be beneficial. While this idea seems counterintuitive, there are valid reasons why bad press might actually work in someone’s favor. Let’s dive into the world of bad publicity […]

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