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Category: Search Engine Marketing (SEM)

5 Common Causes of Misrepresentation in Google Merchant Center

The “Misrepresentation” account issue in Google Merchant Center is one of the most common and serious problems sellers face. It typically means Google believes your store is not providing accurate, transparent, or trustworthy information. If left unresolved, this can result in product disapproval or account suspension. Here are 5 common causes of Misrepresentation in Google […]

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Organic SEO vs. Paid SEM (Search Engine Marketing) – Pros & Cons

Hi, Dave Fox here from Starscape SEO. In today’s digital landscape, businesses are constantly seeking ways to improve their online presence and attract traffic. Two of the most common strategies are Organic SEO (Search Engine Optimization) and Paid SEM (Search Engine Marketing). While both approaches aim to increase website visibility, they operate in fundamentally different […]

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