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Category: SEO Company Near Me

Uploading 360 JPEGs to Google Maps – A Quick Guide

Hi, Dave Fox here from Starscape SEO.  Lately, I’ve been trying some new SEO techniques in regards to the app Insta 360, 360 degree photo jpegs, and Google Maps locations.  So far, I’m finding the technique to have some resonance and I’m enjoying it. That said, it took me a bit of time to figure […]

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The Pros & Cons of Bench Advertising

Hi, Dave Fox here from Starscape SEO. When it comes to outdoor advertising, businesses have a variety of options, from billboards to bus shelters, but one often-overlooked avenue is bench advertising. You’ve likely seen them while waiting for a bus or strolling through a park—benches emblazoned with ads promoting local services, real estate agents, or […]

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Safe Injection Sites/Heart Hubs in Ontario – Q&A With Regional Counsellor Doug Craig

Hi, Dave Fox here from Starscape SEO in Cambridge, Ontario. In recent months, Ontario’s approach to addressing the opioid crisis has taken a controversial turn, with the provincial government announcing a significant policy shift. On August 20th, 2024, Ontario revealed its decision to ban supervised consumption sites near schools and child care centers, sparking a […]

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Comparing Popular CRMs for Business

Hi, Dave Fox here from Starscape SEO. In today’s fast-paced business environment, effective customer relationship management (CRM) is essential for growth and success. A CRM (Customer Relationship Management) system is a software tool that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle to improve relationships, increase retention, and drive sales […]

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What is a Child Theme?

Hi, Dave Fox here from Starscape SEO.  A child theme in WordPress is a theme that inherits the design, features, and functionality of another theme, known as the parent theme. It allows you to customize or modify the appearance and functionality of your site without changing the original parent theme’s core files. This is crucial […]

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What is an SSL Certificate? – Explained

Hi, Mahmudul Hasan here from Starscape SEO. In today’s digital age, security is one of the most important factors for any online business or website. As more transactions, interactions, and data exchanges happen on the web, ensuring that these exchanges are secure becomes critical. That’s where SSL certificates come into play. Whether you’re running an […]

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Why I Use AKISMET Anti-Spam Plugin for WordPress

Hi, Dave Fox here from Starscape SEO. In today’s digital world, running a WordPress site comes with its fair share of challenges. One of the most frustrating issues is spam. Whether it’s comment spam, fake form submissions, or unwanted bots infiltrating your website, spam has become a persistent headache for website owners. Fortunately, there’s a […]

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Top 5 Benefits of Zapier for Business

Hi, Dave Fox here from Starscape SEO. In today’s fast-paced digital world, businesses are constantly looking for ways to automate tasks and streamline processes. Efficiency is the key to growth, and that’s where Zapier comes in. Whether you’re a small startup or a large enterprise, Zapier can be a game-changer by connecting the apps and […]

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Is “www” Still Used? Well, Yes & No…

Hi, Dave Fox here from Starscape SEO. So, you’ve seen it everywhere—www at the front of websites like www.example.com. But the real question is, do we even need it anymore? And was there ever a point to it in the first place? Spoiler alert: there was! Why We Had www in the First Place Back […]

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The Purpose of HTTPS Websites

Hi, Dave Fox here from Starscape SEO. HTTPS stands for HyperText Transfer Protocol Secure. It’s an extension of HTTP, which is the protocol used for sending data between your browser and the website you’re visiting. The key difference is that HTTPS encrypts this data, ensuring that it remains secure while in transit. Here’s a breakdown: […]

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What is Domain Authority in SEO and How Can You Improve It?

Hi, Dave Fox here from Starscape SEO. In the world of search engine optimization (SEO), one of the most frequently discussed metrics is Domain Authority (DA). Whether you’re a small business owner, a digital marketer, or an SEO specialist, you’ve likely come across discussions on how DA impacts your website’s rankings. Domain Authority is a […]

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The Importance of Anchor Text in SEO

Hi, Dave Fox here from Starscape SEO. In the ever-evolving world of search engine optimization (SEO), every detail matters, and anchor text is no exception. Whether you’re a small business looking to improve your rankings or a seasoned digital marketer fine-tuning a website’s SEO strategy, the right use of anchor text can significantly impact your […]

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Why I Stopped Hating WebP Files

Hi, Dave Fox here from Starscape SEO. There was a time when I despised WebP files. It felt like they appeared out of nowhere, replacing every image type I knew and loved—JPEGs, PNGs, even the occasional GIFs. Suddenly, WebP files were everywhere online, popping up in blog posts, product pages, and even ads. I remember […]

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Quiznos: The Toasted Sub Empire That Sank – Why?

Hi, Dave Fox here from Starsacape SEO. In the early 2000s, Quiznos was riding high as a successful competitor to Subway, offering something different: toasted sandwiches packed with flavor, setting it apart from the cold sub market. At its peak in 2007, Quiznos had over 5,000 locations worldwide, and it was the second-largest sandwich chain […]

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Classic Editor vs. Gutenberg: The Debate Rages On

Hi, Dave Fox here from Starscape SEO. In the world of WordPress, content creation and management have become critical components of any successful website. Whether you’re a blogger, developer, or business owner, the choice between the Classic Editor and Gutenberg can significantly impact your workflow, design flexibility, and overall user experience.  Both Classic Editor and […]

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Ivy Lee’s PR Philosophy on Admitting Wrongdoing

Hi, Dave Fox here from Starscape SEO. These days, cancel culture can be a real threat to businesses that don’t exactly “bend the knee” to prevailing progressive viewpoints, and the results can be disastrous.  On the flipside, conservatism has been playing the reverse UNO card on businesses that get too “woke”, and so now cancel […]

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Organic SEO vs. Paid SEM (Search Engine Marketing) – Pros & Cons

Hi, Dave Fox here from Starscape SEO. In today’s digital landscape, businesses are constantly seeking ways to improve their online presence and attract traffic. Two of the most common strategies are Organic SEO (Search Engine Optimization) and Paid SEM (Search Engine Marketing). While both approaches aim to increase website visibility, they operate in fundamentally different […]

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Content Marketer Average Salary Breakdown: Role, Qualifications, and Career Path

Hi, Dave Fox here from Starscape SEO. Content marketing has become an essential aspect of business strategies across industries. Whether you’re a small startup or a global enterprise, content marketers play a critical role in driving brand awareness, engaging audiences, and fostering customer loyalty.  Across the country, there are businesses and individuals typing in search […]

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The 90’s Marketing Mystique of KFC’s Oopee Ball

Hi, Dave Fox from Starscape SEO here. If you’re a child of the 1980’s or 1990’s in Canada, you might remember this phrase: “Oopee is a ball, and it’s FREE!” Maybe this video will jog your memory if you somehow forgot: “Oopee Is A Ball” In the 1990s, Kentucky Fried Chicken (KFC) launched a promotion […]

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How YouTube Can Help Your Business Thrive

Hi, Dave Fox from Starscape SEO here, and today I want to talk about how Youtube can help your business grow and attract more customers. Over the years, I’ve been involved with the growth of several prominent Youtube channels, with one such example being my brother-in-law Dr. Chris Raynor’s channel, a “medical edu-tainment” channel that […]

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On-Page SEO Best Practices – A Brief Guide

Hi, Dave Fox here from Starscape SEO. On-page SEO is one of the most critical components of search engine optimization. It refers to the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves both the content on the page and the HTML source code, unlike […]

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SEO Agency vs. Consultancy – Key Differences

Hi, Dave Fox here from Starscape SEO. The terms “SEO agency” and “SEO consultancy” have become increasingly prevalent in the digital marketing landscape. While they might seem interchangeable at first glance, there are distinct differences between these two entities. Call or Text Starscape SEO: (519) 208-8680 To understand these nuances, let’s delve into their historical […]

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8 Things a Good Ecommerce Website Includes: A User-Friendly Guide

Hi, Dave Fox here from Starscape SEO. So, you’ve decided to take the leap and start an online store. Fantastic! The digital world is vast, and there’s plenty of room for your unique products or services. But before you dive headfirst into building your ecommerce website, let’s make sure it’s equipped with the essentials to […]

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The Pros and Cons of Blog Marketing

Hi, Dave Fox here from Starscape SEO. In today’s digital age, businesses are increasingly turning to content marketing as a strategic tool to reach and engage their target audience. One of the most popular and effective forms of content marketing is blogging. A blog, a regularly updated online journal, offers a platform for businesses to […]

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The Role of a Content Marketing Manager

Hi, Dave Fox here from Starscape SEO. A content marketing manager is a pivotal figure in modern businesses, responsible for developing and executing strategies to attract, engage, and convert target audiences through effective content creation and distribution. This role requires a blend of creativity, analytical skills, and strategic thinking. Let’s dive into the key responsibilities […]

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Google Search Console User Crawl Requests – A Quick Guide

Hi, Dave Fox here from Starscape SEO.  Today I want to talk about a topic near and dear to my heart, and that is Search Console Googlebot crawl requests, which I use frequently to send Google a message that I have new URL’s that I’d like it to index. In case you don’t know, Googlebot, […]

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Boost Your Brand on Reddit: A Beginner’s Guide (SEO Focus)

Hi, Dave Fox here from Starscape SEO. Looking to leverage Reddit’s massive user base for your business? Hold off on the blatant self-promotion! This guide breaks down Reddit’s unique culture and offers SEO-friendly tips to build brand awareness and organic traffic. Call or Text Starscape SEO: (519) 208-8680 Why Reddit Matters Targeted Reach: Find niche […]

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Are Directory Websites Still Profitable?

Directory websites, which organize and list businesses, services, or resources around specific themes or industries, have been around for decades. While the online landscape has shifted with the rise of platforms like Google Maps, Yelp, and other centralized databases, niche directory websites can still be highly profitable if approached strategically. Call or Text Starscape SEO: […]

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What To Look For When Hiring A Web Designer

Hi, Dave Fox here from Starscape SEO, a business that focuses on building high-quality websites for clients across a variety of fields. Hiring the right web designer is crucial to ensuring your website looks professional, functions effectively, and aligns with your business goals. Whether you’re revamping an outdated site or starting from scratch, selecting a […]

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7 Reasons Why SEO Is Tricky For Musicians

Hi, Dave Fox here from Starscape SEO, and today, I want to talk about why musicians seem to have a hard time with SEO. I’ll give you 7 reasons why, because hey, lucky number 7 baby! The reason I bring this whole thing up, is because I am a musician myself (check out my online […]

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