Hi, Dave Fox here from Starscape SEO, which specializes in digital marketing and search engine optimization services for businesses, including, in particular, REALTORS®. When navigating the Canadian real estate market, you may come across the terms “realtor” and “real estate agent.” While these terms are often used interchangeably, one refers to a casual noun (“real […]
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Hi, Dave here from Starscape SEO. Updating blog content is one of the most effective ways to ensure that your website stays relevant, engaging, and optimized for search engines. With ever-changing trends and information, even your most successful posts can become outdated over time. By refreshing old content, you can not only maintain your site’s […]
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Hi, Dave from Starscape SEO here. In the digital marketing world, content is still king, and businesses are constantly on the lookout for ways to keep their websites fresh with new material. One of the longstanding methods for acquiring ready-to-use content is through PLR, or Private Label Rights content. PLR content is pre-written material that […]
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Hi, Dave from Starscape SEO here. In the ever-evolving world of content creation, the arrival of AI-powered tools like ChatGPT has sparked considerable debate. From writing blogs to drafting emails, ChatGPT has proven to be an impressive wordsmith—at least when it comes to regurgitating existing content found on the web. But can it truly replace […]
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Hey, Dave Fox here from Starscape SEO. In today’s digital landscape, blogs for businesses have become an essential tool for engaging audiences, establishing authority, and driving organic traffic. The good news is, just by having a blog on your website, it helps to develop your brand’s voice, and provides you with shareable assets, otherwise known […]
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Why is Starscape SEO diving into the best pizza places in Cambridge? Excellent question! As a digital marketing agency with a passion for supporting local businesses, we love showcasing the gems in our community. In this post, we’re not just highlighting the mouthwatering pizzas you can find in Cambridge but also giving a quick SEO […]
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Hi, Dave from Starscape SEO here. I’ve been in the SEO business long enough to remember when it seemed like a great idea to cram as many instances of a certain keyword into a website blog article or review post as humanly possible, just to get Google’s attention and possibly move up in the ranks. […]
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Hi, Dave from Starscape SEO here. In the fast-paced world of digital marketing, content can either capture a fleeting trend or become a long-lasting resource. Evergreen content, which remains relevant and valuable over time, serves as a cornerstone of successful content marketing strategies. I should know, as I’ve based many a blog on this concept, […]
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Hi, Dave here from Starscape SEO. In the digital age, the demand for rapid content production and personalized marketing has led to the rise of Dynamic Creative Optimization (DCO) tools. The concept of DCO is very much buzzed about over on Google as we speak, which you can see when you start to type it […]
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Hi folks, Dave from Starscape SEO here to talk about blog marketing, which is a specific type of content marketing. Blog marketing has proven to be a powerhouse for businesses, driving traffic, generating leads, and establishing authority in various industries. This strategy, which involves creating and promoting content through blogs, has evolved significantly over the […]
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Creating and maintaining a Google Business Profile (GBP) is one of the most powerful moves in Local SEO you can make as a business owner in today’s digital landscape. Your Google Business Profile acts like a mini-website that often appears before your actual website in search results, giving potential customers a first impression of your […]
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Hi, Dave from Starscape SEO here. As a business owner, managing your online presence is crucial, and Google My Business Profile is one of the most important tools at your disposal. But what happens if someone else creates a profile for your business without your permission? Let’s explore the potential reasons why this might happen, […]
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If you’re a business owner who’s just starting to dive into the world of online marketing, you might have heard about Google My Business (GMB) and wondered what it’s all about. So, what exactly is Google My Business, and how does it work? Let’s break it down in simple terms. What is Google My Business? […]
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Alright, Dave Fox from Starscape SEO here. Business bosses, let’s cut through the fluff! Social media platforms come and go, but only a few truly stand the test of time. These are the ones that you, as a business, should probably be on, if you can afford it and have the motivation to keep up […]
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Hi, Dave Fox here from Starscape SEO. In today’s digital age, having an online presence isn’t just an option—it’s a necessity. Whether you’re a local bakery, a plumbing service, or an international e-commerce business, the internet is where customers discover, engage with, and ultimately decide to purchase from you. But as essential as this online […]
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Hi folks, Dave Fox here from Starscape SEO, and in this blog post, I want to answer the question: “Does my business need SEO?” And by “my” business, I mean your business. I’m writing this article because many people who run businesses will often say to me, “Is SEO… optional?” or even “What does SEO […]
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In the ever-evolving realm of web optimization, image formats play a critical role in balancing quality and performance. Among the various image formats available, WEBP has garnered considerable attention for its potential benefits and drawbacks. This article explores the origins of WEBP, its impact on SEO, and the factors that make it both a popular […]
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In the dynamic world of search engine optimization (SEO), staying ahead of the curve requires a deep understanding of evolving concepts and strategies. One such concept gaining prominence is Entity SEO. This article explores what Entity SEO is, its relevance, the origins of the idea, its practical applications in day-to-day SEO, and its relationship with […]
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In the ever-evolving landscape of digital marketing, social media platforms have become indispensable tools for reaching and engaging with audiences. Each platform offers unique advertising features, targeting options, and benefits. This article delves into how major social media platforms differ in their advertising approaches, highlighting Facebook, Instagram, TikTok, Twitter, and YouTube, among others. By understanding […]
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In the digital age, businesses are constantly seeking innovative ways to advertise and optimize their online presence. The Global Alliance for Responsible Media (GARM), a branch of the WEF (World Economic Forum) is a significant player in this space, shaping the landscape of digital advertising and its impact on SEO. Understanding how GARM’s principles and […]
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So, you’re ready to jump into the wild world of online dating, but your profile isn’t getting the attention you hoped for. Fear not, my friend. It’s time to turn your profile into an irresistible digital masterpiece, via SEO, or Search Engine Optimization. Now, some might say, “Isn’t SEO just for websites?” One word answer: […]
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In November 2021, YouTube made a controversial move: they hid the public dislike count on all videos. This decision sent shockwaves through the content creation and marketing communities, igniting debates, conspiracies, and plenty of heated discussions. Let’s explore why YouTube did this, how it can still be seen, the reactions, the pros and cons, and […]
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In the wild west of early 2010s YouTube, a peculiar phenomenon emerged: the “reply girl.” This strange creature thrived in the murky depths of YouTube’s recommendation algorithm, luring unsuspecting viewers with suggestive thumbnails and vapid content. But what exactly was the reply girl, why did she succeed, and why did she eventually disappear? Let’s take […]
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Hey, Dave here from Starscape SEO. Recent leaks of Google’s Content Warehouse API documentation have provided unprecedented insights into the internal workings of Google’s search ranking systems. These revelations, first handed over to Rand Fishkin of Moz, who has long been getting flack from Google for his theories on their algorithm, go on to expose […]
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Hey, Dave Fox from Starscape SEO here. You know, building a website in 2024 can feel like navigating a digital labyrinth, especially for new website owners. At first glance, the myriad tools and options available—HTML, CSS, Java, PHP, and content management systems (CMS) like WordPress with various page builders—seem like a treasure trove. However, this […]
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Hey, it’s Dave from Starscape SEO here. Wakey wakey, it’s 2024, and if your website isn’t optimized for smartphones, you’re not just behind the curve—you’re living in the digital Stone Age. Google has been penalizing sites that don’t perform well on mobile for years, and the user experience on a poorly optimized site is nothing […]
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Hi, Dave Fox here from Starscape SEO. The old saying “There’s no such thing as bad publicity” has persisted for years, hinting that all press—good or bad—can be beneficial. While this idea seems counterintuitive, there are valid reasons why bad press might actually work in someone’s favor. Let’s dive into the world of bad publicity […]
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Hey, Dave Fox here from Starscape SEO, and today I want to talk about how IT and SEO are not really the same thing at all. Ok, maybe you never assumed that they were to begin with, but I have seen confusion about this first hand, so I thought I’d talk about it here. The […]
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The worlds of cryptocurrency and search engine optimization (SEO) might seem like disparate entities at first glance, but dig a little deeper, and you’ll discover a fascinating interplay between them. The rise of digital currencies and blockchain technology has not only revolutionized finance but also reshaped online marketing strategies, particularly in SEO. Let’s dive into […]
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Hey folks, Dave Fox here from Starscape SEO. In the digital age, most of us know that having an online presence is crucial for businesses of all sizes. Many companies invest heavily in creating visually stunning websites, believing that an attractive design will automatically translate into success. However, as much as some people would bet […]
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