At Starscape SEO, we believe that content is more than just words on a page; it’s a powerful tool for engaging your audience and driving your business forward.
Our Content Marketing Services are designed to help businesses like yours craft compelling narratives, build meaningful connections, and achieve sustainable growth through strategic content creation and distribution.
Why Content Marketing?
In today’s digital landscape, content marketing is essential for standing out and making a lasting impression.
High-quality content not only enhances your brand’s visibility but also establishes your authority in your industry.
With our comprehensive approach, we ensure that your content resonates with your target audience, supports your SEO efforts, and drives actionable results.
From blog posts and articles to whitepapers and case studies, our skilled writers produce high-quality, engaging written content tailored to your brand’s voice and goals.
Of course, “content”, in the context of a business that operates both online and in person, can have many different meanings – not just blogs.
In addition, there is custom video content, custom graphic-based content, and everyone’s favourite – social media content – all of which, according to the goals of your brand, can be applied using different SEO strategies, in order to have maximum impact.
For example, we have worked closely with famous youtuber, Dr. Chris Raynor, on several of his dynamic and successful videos, by helping idea generation and script-writing, as well as strategizing and optimizing.
The results garnered him many views, which continue to roll in long after the video is released, and this helped boost his name and attract clients to his IRL business – Human 2.0 Mobility Center in Ottawa.
This – video content – is just one piece of the puzzle when it comes to content marketing.
Now, you might say, “How does this really help Dr. Chris as a mobility clinician or doctor when it’s not really on topic?”
Well, the answer is multi-faceted, but the short answer is that Google sees all the connections online between Dr. Chris, his Youtube, his website, his Google My Business listing, and all of his socials, and sees that he is representing one entity, as it were.
Google loves someone who is able to generate views, attention, and do it all while being personable, and – most importantly – accurate.
That’s not to say that this Space Marine video is “accurate”, per say, but if you watch his videos, you see the lengths he goes to to research his topics for this channel, and, when he does talk about specific medical topics, he is well studied.
And it is up to Starscape SEO to keep on top of the trends, the traffic, the keywords, the results, and be in communication with clients like this one, so that they can make the most of everything that’s happening, rather than be out of the loop.
Quite the contrary, it’s all about being “in the loop”, so that Dr. Chris knows who his audience is, where they’re coming from, and what they’re interested in. We do this with all of our clients, time permitting.
We want not to interfere with normal business, but rather, we want to study and capitalize on it, so that we (Starscape SEO and our clients) can be pro-active when it comes to the digital space, and make sure everything is running optimally.
