Hi, Dave from Starscape SEO here. In the digital marketing world, content is still king, and businesses are constantly on the lookout for ways to keep their websites fresh with new material.
One of the longstanding methods for acquiring ready-to-use content is through PLR, or Private Label Rights content.
PLR content is pre-written material that businesses can purchase, modify, and publish under their own name.
But with the rise of AI-generated content, such as that produced by ChatGPT, the question arises: Is PLR content still useful in today’s landscape?
Defining PLR Content
PLR content has been a go-to resource for businesses looking to quickly populate their blogs, websites, or newsletters with articles, eBooks, and other types of written material.
The key advantage of PLR is that it saves time and effort—there’s no need to start from scratch. I will say, over the years, I’ve used it rather extensively, as it was, to me, like a precursor to ChatGPT, along with content spinner-type content.
Businesses can buy PLR content, make minor tweaks, and publish it as their own.
However, the major drawback is that PLR content is not exclusive. The same article can be sold to multiple buyers, meaning the content may appear on numerous websites with little to no differentiation.
PLR vs. ChatGPT: Similarities
At first glance, PLR content and AI-generated content like that from ChatGPT may seem quite similar.
Both offer quick, ready-to-use material that can be modified and customized to fit a particular brand or voice.
Like PLR, ChatGPT can produce content on demand, covering a wide range of topics, which businesses can then refine and publish.
Both PLR and ChatGPT content are useful tools for those in need of fast, easy-to-access material without the high costs associated with hiring a professional writer.
And, I must admit, I’ve used PLR content myself, and had positive results. I would attribute this to the fact that I was, several years ago, quite adept at finding some of the best and most unique PLR content sites out there, while also being the least used.
As such, I was able to take advantage of the best PLR content available, right before ChatGPT stormed the market.
PLR vs. ChatGPT: Differences
However, the differences between PLR content and ChatGPT-generated content are significant.
PLR content is static—it doesn’t evolve or change based on specific needs unless manually edited by the user.
It’s also not unique, as the same content can be resold multiple times.
ChatGPT, on the other hand, generates content dynamically based on specific prompts, making it possible to create more tailored and original material.
While ChatGPT does pull from existing information on the web, it can synthesize this data in unique ways, reducing the risk of duplicate content.
Another key difference is flexibility.
ChatGPT can be prompted to create content that aligns closely with specific SEO strategies, tone, and brand guidelines.
PLR content, by contrast, requires more manual editing to achieve the same level of customization and relevance.
This makes ChatGPT a more versatile tool for businesses looking to fine-tune their content strategy.
Still, I always prefer the human touch, whether I’m using ChatGPT, PLR content, or producing my own manually created content.
Is PLR Content Still Useful?
In today’s content-driven environment, PLR content still has its place, particularly for those who need quick, cost-effective material without the need for originality or exclusivity.
For businesses that prioritize speed over uniqueness, PLR can be a viable option, especially for filler content or less critical material.
However, with the advent of AI tools like ChatGPT, the usefulness of PLR content is diminishing.
ChatGPT offers a more personalized, flexible, and potentially unique alternative that can better meet the demands of modern content marketing.
For businesses that crave content tailored to their specific needs and brand identity, AI-generated content is increasingly becoming the preferred choice.
In conclusion, while PLR content is still useful in certain scenarios, its relevance is waning in the face of more advanced content generation tools like ChatGPT.
For businesses seeking to stay competitive and maintain a strong online presence, investing in AI-generated content or hiring professional writers may offer a better return on investment in the long run.
Call or Text Starscape SEO: (519) 208-8680
